Learn how to identify difficult clients with this handy graphic.
Now more than ever, marketers are interested in connecting with business owners and entrepreneurs to provide them with products and services that will enable them to compete on any stage.
Knowing your client well enough, having some credit in the relationship bank and being able to quickly and honestly pick up the phone — good times and in bad — is integral to excellent client-agen
We have to be more than account people for our clients — or someone else will. We’re more than just the gatekeepers to the creative and media departments.
Lauren Bradley of Performics explains a quantitative approach to prioritizing marketing tactics based on performance and execution to ensure a high return on investment and identify future opportuniti
Whether you’re an agency, brand or niche resource, I’m sure you’ve got a “nightmare” to share about scope of work on one project or another. Common scope nightmares are: Scope Creep: The pro
Thirty-some years ago I stumbled into the agency business. Never planned or studied to arrive here — dumb Irish luck just took control, and I fell in love with the industry, my job and the idea of