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collaboration

In a world that tends on the side of dog-eat-dog, networks allow agencies willing to play nicely to not only find success together, but to flourish.

POV: Interview with Allison Kent-Smith, Founder of smith & beta

I’ve been really fortunate to spend the last six-plus years focused exclusively on digital education in the advertising industry. I’ve learned a lot along the way. Smith & beta is a direct result

Going Back For Seconds: How To Remarket to Your Retargeted Customers

Initially, your retargeting campaign should focus on brand awareness, but your post-conversion retargeting campaign should be about cultivating relationships and increasing brand loyalty and lifetime

Top 10 Pitch-worthy PR Campaigns

These press-worthy PR campaigns are compelling stories begging to be told that also made a measurable impact.

Your Consumer Is Integrated. Is Your Agency?

For consumers, this accelerating confluence of media is natural and effortless. But for many marketers and agencies accustomed to vertical channel marketing, it’s like trying to hit flies with a rif

FEATURED
legal

The primary trend appears to be continuing pressure on the industry to self-regulate as it has done for many years on a number of policy issues.

conferences 2

Must-Attend Conferences for Agency Owners in 2013

The opportunities to network, gain new perspective on your industry and simply get a breather from the daily grind makes attending conferences valuable. And there are plenty of conferences that should

drtv-derailer

DRTV Derailer #6: Too Many Distractions

Every single link you include on your website increases the chance that consumers will be distracted from buying.

SEO

How to Win at the Local SEO Game

Big brands are turning to local marketing because the numbers show that an increase in mobile devices correlates to an increase in local search.

point-of-view

POV: Interview with Harlan Kennedy, Co-founder of vbp orange

Customer experiences are an extension of a company’s culture. They can’t be disconnected. So these are the types of questions we are seeking to answer.

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