Leslie Bradshaw, President and COO of JESS3, a creative agency that specializes in data visualizations, chats about the value of infographics, how JESS3 differentiates itself in comparison to other interactive agencies and why working at a startup is like “doing the Ginger Rogers.”
The Agency Post launched six months ago! We want to thank you for being a subscriber and advocate of this collaborative marketing community. As we continue to build, we want to get your feedback on things you’d like to see changed, added or removed from the website. Please take three minutes to answer a few questions. This survey is not painful or time-consuming, we promise, and The Agency Post will be so much more effective with it! Thank you so much again for your ongoing support.
We’re approaching a holiday weekend here in the US, so many of you are probably already counting down the minutes until the end of the day. I hope that if you are reading this after 3:00 p.m. you do so while enjoying a refreshing adult slushie (also known as a snow cone cocktail) in the sun. Hell, who am I kidding? Start whenever. It’s 5 o’clock somewhere!
Just like the Avengers, the whole of your marketing and communications team should be stronger than its individual parts. Ideally, each person has a specialized function, different tools and a different perspective. Someone handles creative, someone handles PR, someone handles planning, etc. By taking some basic items into consideration, you can start to transform your marketing team into a super-marketing team.
To understand what makes marketing to farmers special, you must first appreciate the aspects of marketing that are anything but unique. There are fundamental truths in marketing that are shared regardless of segment or niche.
To believe that much of the stuff matters that gets tweeted, pinned or otherwise shared across social media platforms first requires that you misunderstand the history of brand communications and the future of peer-to-peer (P2P) communication.
We live in a world where websites, microsites, banners and eblasts are part of a traditional campaign. Where anyone that owns a MacBook Pro can consider himself or herself an agency. When exactly the opposite is true.
It’s officially here: Facebook IPO Week. GM started off the week by announcing that it would be pulling $10 million in paid advertising from the site, stating that the investment was ineffective in terms of sales. Many people wrote articles about being sick of hearing about Facebook. Unfortunately, readers proceeded to “Like” and “Recommend” those articles thousands of times.
It appears today that for technology, apps or social media engines – well, when we think about it, actually practically anything in this world has two options: Either they are bought by Facebook, or they are forced to integrate with it in order to be successful.
Ryan Murray, Sales Director at StrikeAd, talks about the future of mobile advertising and the challenges facing the industry.
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