The Agency Post

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agencies-for-startups

Check out this year's top agencies for startups. These agencies help young companies create launch and growth strategies that will get their brand noticed.

Not Telling Stories, Selling Stories: The Power of Narrative to Convince by Stealth

What matters is the effect, not the word count or format. For us, brand stories are about creating engagement.

Kate Canada Obregon of Oishii Creative on Social Science and Research [POV]

Numbers do miss the subtleties of opinions, perceptions, and desires. This is where semiotics, ethnography, or other social science methods are extremely valuable tools.

From Polish to Peanut Butter: 16 Products Launched by Ad Agencies

Agencies believe they are in the services business. But in reality, they have the knowledge, expertise, and experience necessary to create products, services, and software.

How to Build a Thriving Agency in a Small Market

Claim a market as your own, no matter how small. This is the quickest way to stand out and succeed.

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running-an-agency

Agency owners need help, too — advice, consulting, access to information, and training. And reading another blog post or book on running a successful business doesn’t always provide the answer.

metlife-banner-ad

Happy 20th Birthday Banner Ads — Here Are 12 Examples Where You Made Us WANT to Click

This week, we celebrated the 20th anniversary of that first banner ad. We've had 20 years of seizure-inducing, flashing banners.

captain-morgan

3 Ads That Defined the Creative Journey of BFG Communications

See the three ads that have defined BFG Communications.

new-business-pain

New Business Pain: 5 Reasons Why Your Agency Needs to Invest in a CRM

The tenure of a new business director is less than two years. Compare that with the frequently discussed average tenure of a CMO, which is currently almost four years.

happy-pr

5 Ways to Stay Happy in PR

It’s a fast-paced industry that’s always changing, perfect for those who thrive under challenges and in chaotic situations.

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