To believe that much of the stuff matters that gets tweeted, pinned or otherwise shared across social media platforms first requires that you misunderstand the history of brand communications and the future of peer-to-peer (P2P) communication.
It’s officially here: Facebook IPO Week. GM started off the week by announcing that it would be pulling $10 million in paid advertising from the site, stating that the investment was ineffective in terms of sales. Many people wrote articles about being sick of hearing about Facebook. Unfortunately, readers proceeded to “Like” and “Recommend” those articles thousands of times.
It appears today that for technology, apps or social media engines – well, when we think about it, actually practically anything in this world has two options: Either they are bought by Facebook, or they are forced to integrate with it in order to be successful.
Ryan Murray, Sales Director at StrikeAd, talks about the future of mobile advertising and the challenges facing the industry.
As the market continues to be as volatile as ever, I am slowly but surely coming to the realization that more and more agencies find it acceptable to do “spec work.” I, for one, am not a fan of pedaling my services for free with the hopes of landing a big account.
Jérôme Cordiez talks about his philosophy for creating products, his advice for user experience designers and architects and how Lovely Charts, a diagramming tool, was created.
Having worked as a usability and UX expert for over 15 years at Fortune 500 firms and small agencies, I know how difficult it is, especially for smaller agencies, to find suitable usability or UX consultants to help with occasional client projects. The following is a short but helpful list that you can use to make sure you are hiring a competent UX consultant, and not a bad UX pretender.
My goal this week was to not make one mention of Facebook. I wasn’t going to mention the hoodie, or the app store or how they are helping military families and veterans by introducing suicide prevention tools. I wasn’t going to mention any of this. Well, I failed miserably, obviously. And with the looming Facebook IPO next week, I won’t be getting any gold stars next week either.
Spring is well underway and that means graduation season is just around the corner! A new group of graduates will soon be on the hunt for their first jobs in the workforce, likely joining some of your teams.
Peter Colee, co-founder of the Netherlands-based X-ingredient, talks about starting his own agency, working with passion and advertising to the Dutch consumer.
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