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brand-rituals

Product-related rituals have long been studied by anthropologists and sociologists, but research today continues to undercover new ways in which rituals affect consumers’ minds and experiences.

Generative Spaces: The Effects of an Open Office Floor Plan

Startups are routinely lauded for their innovative workspaces. When we conjure an image…

4 Reasons Your Social Media Strategy Might be Limiting You

Marketing in the technological age requires a healthy social media plan to build your fir…

15 Challenges of Remaining Brand Consistent

Branding is most effective when it’s consistent — but as a startup or small busin…

How to Use the “Brand Factor” to Dominate Google Search Results

Google search results often fluctuate and small businesses are the first to get affected…

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content-agency

The landscape is changing, and your agency needs to find new ways to change with it.

tv-remote-control

Getting Generation Me to DRTV

My favorite self-descriptor, “couch potato,” may soon be antiquated. Media consum…

Customer Relationship Management business chart on digital table

How to Properly Report on Ad Copy Testing

In my last post, I discussed how one of the most fundamental elements of PPC (pay-per-clic…

questions-post-its

How to Dodge the Dreaded Question “What are you doing for me?”

“So, what exactly are you doing for me?” Ah, the dreaded and often unexpected questio…

map-location-pin

5 Ways In-location Technology Can Build Better Brand Relationships

Are you the type of shopper that walks aimlessly through a store looking for something to s…

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