With clients and brands, can’t we all just get along? The answer is a definite maybe. It depends who you ask.
Years ago, when Harrah’s purchased Caesars Entertainment, I chuckled as a Caesars employee told me about a glossary they were given at their orientation. Sounds funny, but it’s true that Harrah’s, like many other casino operators, had developed shortcuts to how they talked about something.
Consumer search methods are not the same, and even though you may feel you have the best keywords running, you may be missing opportunities by not taking keyword-matching search queries not currently in your program into consideration.
It’s one of those issues that can sort of be the proverbial “elephant in the room.” “Is the news I’m getting completely objective?” “What role did public relations play in shaping this story?” “Am I being shown the full picture?”
Entrepreneurship students are among the most unique people I’ve taught. Most of them have a particular venture in mind when they set foot in my classroom. They want to immediately understand and apply what they’ve learned to their venture. In order to better help them, I have to offer them something of value in achieving [...]
Should I consult on my own or open an agency? I had always dreamed of owning my own agency and was tempted to open one straight away.
Surely you’ve been inundated with enough Valentines this week, but from all of us at The Agency Post, we love you readers! Thanks for spending time with us each day. I’d say we’d love to stare into your eyes longingly, but since you’re already here reading, we’re kind of staring at each other already, aren’t we? #awkward
What SEO firms and clients are looking for is a number that signals the keyword phrases in which to invest. The inevitable question becomes, “What search volume warrants an investment?”
We are in the business of sharing ideas. Open communication. Creating dialogue. But there is a time and a place to speak your mind or discuss confidential information.
As the cocktail of political unrest, shifts in global wealth and the economic downturn take hold, agencies with an international outlook will inevitably be in a stronger position to grow and stay relevant.
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