We should do our own thinking and arrive at our own conclusions only after doing some real homework and challenging ourselves by what we read.
But what if none of the available products meet your needs? When does it make sense to develop your own software?
The ad industry is stuck in tradition. And while many clients love this way of doing business, tradition is faltering in the digital era.
If you want to encourage creativity and innovation, you need to support a workplace culture where it is OK to fail. Creativity is all about experimentation, and sometimes experiments explode in your f
Truthfulness in what we do with the ideas we create and in how we do it are all different ways to get to the same thing that matters most for ambitious clients and successful brands.
Social is not going anywhere, and marketers are getting younger. We had a prospect tell one of our new business directors recently, “I don’t do voicemail.”
Every second spent filling out a time sheet is one that could be spent on “billable” work.
Based on client-agency selection criteria, we know that chemistry is a critical factor in agency selection. Why not use the contact section to deliver a sense of agency personality?