Agencies overlook the substantial pile of intellectual capital they have developed – intellectual property that can be converted to revenue.
Learn how to identify difficult clients with this handy graphic.
Marketers need to ensure that they find new ways to bring interactivity and engagement to customers along their non-traditional decision-making process
One of the most important things you can learn as a marketer and agency professional is that you can’t do it all yourself.
It is analogous to a relationship with consumers. They can either be pushed toward a single transaction or toward a relationship of loyalty.
If you keep charging the same amount you’ve always charged, you will actually end up losing money in the long run.
Learn what startup founders want to know about a marketing professional prior to hiring.
Learn what makes a strong storyteller and how to hire for this important position.