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Want to Increase Revenue? Capitalize on Your Marketing Agency’s Intellectual Property

Agencies overlook the substantial pile of intellectual capital they have developed – intellectual property that can be converted to revenue.

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15 Types of Clients and How to Handle Them Properly [Infographic]

Learn how to identify difficult clients with this handy graphic.

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Why Marketers Must Harness the Power of the Cloud

Marketers need to ensure that they find new ways to bring interactivity and engagement to customers along their non-traditional decision-making process

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Bringing in Outside Talent: How to Make It Work

One of the most important things you can learn as a marketer and agency professional is that you can’t do it all yourself.

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How Your Agency Can Become a Partner, Not Just a Vendor

It is analogous to a relationship with consumers. They can either be pushed toward a single transaction or toward a relationship of loyalty.

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Losing Money? Learn How to Determine the Right Hourly Rate for Your Agency

If you keep charging the same amount you’ve always charged, you will actually end up losing money in the long run.

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11 Questions You Should Ask Before Hiring a Marketing Professional

Learn what startup founders want to know about a marketing professional prior to hiring.

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7 Signs Your Candidate Has Strong Storytelling Skills

Learn what makes a strong storyteller and how to hire for this important position.

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