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Why Startups Need to Invest in Marketing

Should entrepreneur's be concerned with marketing their product or service?


Hate Can Motivate

Reddit began as a little startup in a little Boston, Massachusetts, apartment. One of the…


12 Places Startups Plan to Spend Their Marketing Budgets This Year

With so many diverse marketing opportunities now available to business owners,  we tho…

Facebook Whatsapp

Why Facebook Acquired WhatsApp

As many of us in the communications and marketing industry noticed last week, Facebook ac…

marketing rules

Marketing ‘Rules’ We Can’t Help But Ignore

Just because everyone else is doing it, doesn’t mean you should, too. There are marketing rules and practices that some consider tried and true, but these eight entrepreneurs try to look past them.

user experience

12 Ways to Improve User Experience

A business’ website or app has the ability to leave a lasting impression on a customer — and whether that impression is good or bad can depend on a lot of factors. Because of Web and mobile’s p


Founder’s Chronicle: Interview with Dave Nevogt, Co-founder of Hubstaff

When a client hires an agency, we are looking for expertise. We are usually paying good money for guidance on a particular subject, whether that is design, traffic, etc. Because we are making the deci

consumer research

7 Tools for Conducting User Research

We installed a pop-up survey via Google Consumer Surveys on our website that polls for user experience feedback. It asks the website visitor to rate how useful our site is and whether he was able to a

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