Sometimes an idea you have seems to be game changing, but it is so important to get it in front of the end user and achieve customer validation.

Take care to ensure that your product is truly a unique improvement that adds value to the market. Consumers are savvy enough to recognize fool’s gold in slick packaging.

Entrepreneurs are often on the front end of most trends in their perspective fields. They know what customers want and expect, and they figure out how to deliver it in a new way.

Most people make marketing videos, ads or brochures only thinking about the verbal content. They don't think about what the body language of the video is saying, what the model's face is communicating

Before shooting an idea down because "it will never make it through legal," allow the thought to fully develop. You have no idea where a 3-minute tangent will take you.

No one knows everything, and nothing is more repulsive than an agency that claims to have all the answers.

Entrepreneurship is about being scrappy with limited resources. It forces you to be ever more diligent on what is truly core, what is working and what is wasteful.

We solve the connection problem. With so much broadcasting, especially in the social networking realm, knowing what to amplify and how to create experiences for customers is imperative.