It’s great for the non-profits to get professional marketing advice and creative, and the agency can benefit from doing good deeds. But more importantly, the agency can see a range of new business b
Having a sense of purpose allows a business to better navigate its challenges, often providing clear solutions in even the most trying of times.
Most nonprofit marketers are conservative decision makers. They don’t like to rock the boat too much. That’s why it’s essential that you understand what’s “normal” in the nonprofit sector