Too many naming exercises base success on whether the right person says, “I like it” or “I don’t like it.” But a name is about much more than key people liking it — even if those people ar
Unlike many businesses that leverage subjective values for differentiation, clean-tech companies can leverage in-house expertise and experience to make a material difference to their communities.
When we work with a client, we spend part of our time thinking how that client’s customers need to impress their own customers.
Clean-tech marketing has grown up and requires unique visual branding in order to attract attention in increasingly competitive markets.
After 13 years of serving engineering-driven companies at HB, we now understand that many companies with extraordinary technology often ignore their own brand.