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In-Store Business Advertising: Targeted and Trendy or Insipid and Intrusive?

Marketing encompasses more than just sending flyers, airing television commercials an…


DRTV: Past, Present, and Future

And in-depth look at direct response television, how far the medium has come in three deca…

Four Business Superheroes

3 Steps to Make Your Agency Services Invaluable

Clients greatly value those services they do not have the knowledge or resources to deliv…

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Where Have All the Pages Gone? What You Need to Know About Single Page Websites

We’ve seen an emerging web design trend is the use of ‘Single Page Websites&…

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Marketing to Socially Conscious Consumers: Does “Green” Translate Into ROI?

As “green” labels proliferate a market that’s flooded with products claiming to b…


Marketers Can’t Just Ask, Consumers Can’t Just Tell

People believe that they know what moves them to act; marketers seem to agree.  To learn w…

Facebook Whatsapp

Why Facebook Acquired WhatsApp

As many of us in the communications and marketing industry noticed last week, Facebook ac…


Is Getting Into Advertising Too Hard?

The fastest way from point A to point B is a straight line. The most common path to an adverti…

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