If there’s one odd byproduct of the success of “Mad Men,” it’s the excavation of older ad executives proclaiming that the show gets the so-called “Golden Age of Advertising” exactly right
The result is advertising agencies have confused public relations with brand building for the past 50 years.
The good news is that advertising has a future. The industry goes up and down, but it won’t be going away. That being said, I declare with absolute certainty that by 2020, everything in the ad busin
To create a true cause-and-effect relationship with your web videos, timing and placement are everything. Think about these five guidelines when creating web advertising.
The migration of talent, evolution of media and integration of platforms has leveled the playing field, arming regional agencies with the creativity and resources to make big brands think twice about
Your tone on social media needs to stay in line with what your agency is trying to accomplish as a whole. Social media functions as a complement to your strategy.
When an agency gets to the point where it knows what a brand needs to be without the input of the client, the brand can no longer achieve growth through the client.
In collaboration with BOLO, The Agency Post surveyed the advertising professionals attending the event this October in Scottsdale, Ariz.