Your content marketing is a promise to your customers. Think about the morning paper (if you receive it): when it doesn’t come on time, how upset are you? You need to have the same mindset with your
But when companies give some degree of ownership to consumers, such action can become a support on the bridge connecting the consumer and company. Simply put, giving control is one of the most effecti
The two types of marketers have distinctive problems. Often, the largest problem that B2B marketers have is a lack of content and time to create it. This differs from B2C marketers who would rather ha
As traditional ads increasingly lose their effectiveness, modern agencies must learn to adapt to the closely related fields of social media, email-list building, search engine marketing and blogging.
Now we are more generally stupid and specifically intelligent — “outsourcing” competence to focus on being specifically smart at a few things. The fire hose of Internet content has given us an u
Understanding your customers’ cultural nuances can help you tailor your holiday messages, appeal to multicultural customers and win their loyalty.
Market intelligence not only helps you spend effectively but it helps you improve the quality of your message.
With so many things vying for kids’ attention and time, those that are the most fun will always win in the end. Packaging is no different. It has to speak to them personally. It must be engaging.