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13 Traits Startups Look for in an Agency Partner

Thirteen entrepreneurs tell us what they look for in an agency partner.

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Why Your Brand Shouldn’t Hire Don Draper

As a viewer, watching Don Draper and his staff make brilliant, last-second advertising m…

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In-Store Business Advertising: Targeted and Trendy or Insipid and Intrusive?

Marketing encompasses more than just sending flyers, airing television commercials an…

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DRTV: Past, Present, and Future

And in-depth look at direct response television, how far the medium has come in three deca…

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3 Steps to Make Your Agency Services Invaluable

Clients greatly value those services they do not have the knowledge or resources to deliv…

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Where Have All the Pages Gone? What You Need to Know About Single Page Websites

We’ve seen an emerging web design trend is the use of ‘Single Page Websites&…

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Marketing to Socially Conscious Consumers: Does “Green” Translate Into ROI?

As “green” labels proliferate a market that’s flooded with products claiming to b…

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Marketers Can’t Just Ask, Consumers Can’t Just Tell

People believe that they know what moves them to act; marketers seem to agree.  To learn w…

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