In 2013 video marketing became a mainstream marketing tool. For instance, look at the success of Vine and Netflix or the video developments of Facebook and Instagram. It is also no coincidence that Sa
By now, we’ve all read the articles claiming Vine is dying/dead. Let’s just take a small step back and put some things in context here.
To create a true cause-and-effect relationship with your web videos, timing and placement are everything. Think about these five guidelines when creating web advertising.
The statistics behind online video are nothing short of amazing, yet we continue to see very few companies seizing the marketing opportunity.
Animation! This word conjures images of big-eared mice and dancing bears in my mind. This, known as character animation, is what most marketing professionals mean when they say they want animation in
In May of 2011, Grand Rapids grabbed 5,000 of its closest friends and created a video to spark tourism and refute a claim by Newsweek that it was “a dying city.” The nine-minute video was
When it comes to Super Bowl commercials, some may get distracted by the new price of a 30-second spot. That's not the story. The price is always going to rise, and $3.5 million is money well spent
The famous saying “Everyone’s a writer” isn’t always accurate, especially when it comes to creating a production-ready motion media script. When drafting narration for video, i