To create a true cause-and-effect relationship with your web videos, timing and placement are everything. Think about these five guidelines when creating web advertising.

The statistics behind online video are nothing short of amazing, yet we continue to see very few companies seizing the marketing opportunity.

Animation! This word conjures images of big-eared mice and dancing bears in my mind. This…

In May of 2011, Grand Rapids grabbed 5,000 of its closest friends and created a video to spa…

When it comes to Super Bowl commercials, some may get distracted by the new price of a 30-second spot. That's not the story. The price is always going to rise, and $3.5 million is money well spent

The famous saying “Everyone’s a writer” isn’t always accura…

The world of Visual Effects (VFX) and Motion Graphics is expansive. There are many different disciplines and a multitude of software packages to choose from when working on projects. On top of that, s

With today’s digital video cameras, the color balance (commonly know as white balance) will be set electronically in a camera to match the scene’s lighting prior to rolling. Most commercial and co