Animation! This word conjures images of big-eared mice and dancing bears in my mind. This, known as character animation, is what most marketing professionals mean when they say they want animation in their next motion media project. However, in the post production world, there are multiple types of animation and using that term in a [...]

In May of 2011, Grand Rapids grabbed 5,000 of its closest friends and created a video to spark tourism and refute a claim by Newsweek that it was “a dying city.” The nine-minute video was created in one take, and the message was developed over months. It is currently nominated for “Best Use Of Video [...]

When it comes to Super Bowl commercials, some may get distracted by the new price of a 30-second spot. That’s not the story. The price is always going to rise, and $3.5 million is money well spent

The famous saying “Everyone’s a writer” isn’t always accurate, especially when it comes to creating a production-ready motion media script. When drafting narration for video, it’s important to employ a few key points to help create a script that is informative, concise and appropriate for the piece.

The world of Visual Effects (VFX) and Motion Graphics is expansive. There are many different disciplines and a multitude of software packages to choose from when working on projects. On top of that, software packages have yearly updates as technology continues to improve. As a VFX and Motion GFX artist, this means practice is a must.

With today’s digital video cameras, the color balance (commonly know as white balance) will be set electronically in a camera to match the scene’s lighting prior to rolling. Most commercial and corporate motion media projects are captured digitally, and on set you’ll generally have a client monitor that allows you to get a good idea of what the final image will look like.

The world of digital motion media can be a scary place. Like most industries it’s filled with jargon that can be both intimidating and confusing. When working with post houses it’s important to have a general understanding of the differences between some key areas.

While many see the shift in video consumption as the result of YouTube’s inception, the real transformation in online viewing began with the increase in social networks’ active users. These new spaces for sharing, consuming and interacting with video content provided YouTube with the ability to reach viewers far beyond the group of unique visitors to the site.