A benchmark study from the Content Marketing Institute reveals that while 70% of B2B mark…
That party is definitely not over, but if you look carefully you’ll see that some of the cool people are getting their coats and saying their goodbyes.
The landscape is changing, and your agency needs to find new ways to change with it.
Both clients and agencies are at fault for suggesting in briefs that the digital components of an integrated marketing plan should all point to a central “hub.” This central point could be the bra
However, don’t rely on a press release to get coverage. Releases these days are SEO tools and something to post on your website. They are not resources for the media. Your PR team’s relationships
When students were asked how they prefer to learn about new brands or products,Consumer Reports magazines from the basement unsurprisingly did not top the list. They have been replaced with a new, pre
Sponsored content is far more “shareable” than an ad, which means that brands can leverage the cache of the publication to push content that will reach individuals far beyond its readership.
Media and creative are colliding more and more as online advertising grows, data becomes more important to the justification of a brand's budget allocation and new platforms and formats emerge.