Both clients and agencies are at fault for suggesting in briefs that the digital components of an integrated marketing plan should all point to a central “hub.” This central point could be the bra
However, don’t rely on a press release to get coverage. Releases these days are SEO tools and something to post on your website. They are not resources for the media. Your PR team’s relationships
When students were asked how they prefer to learn about new brands or products,Consumer Reports magazines from the basement unsurprisingly did not top the list. They have been replaced with a new, pre
Sponsored content is far more “shareable” than an ad, which means that brands can leverage the cache of the publication to push content that will reach individuals far beyond its readership.
Media and creative are colliding more and more as online advertising grows, data becomes more important to the justification of a brand's budget allocation and new platforms and formats emerge.
One of the main objectives of neuromarketing is to cut down on advertising budgets by re-editing ads and improving the products that turn out to be boring or even repulsive at the neuro-testing stage,
The advertising world has returned from the south of France, bringing back a few awards an…
The explosion of access to different data points or to numbers that actually matter allows for a more informed, dynamic strategy and for more information about your core customer.