A website RFP is the marketing equivalent of self-diagnosing and then writing your own prescription.
Imagine the pressure of being tasked by the government to convince the American public to go to war and pay income taxes. Between 1941 and 1945, the U.S. Military subsidized Walt Disney Studios and Un
In 2013 video marketing became a mainstream marketing tool. For instance, look at the success of Vine and Netflix or the video developments of Facebook and Instagram. It is also no coincidence that Sa
Long gone are the days when an entire family would share only one desktop computer. In 2014, most Americans not only have their own computer or laptop to access the Internet, but also multiple mobile
A benchmark study from the Content Marketing Institute reveals that while 70% of B2B marketers use video as a tactic, only 58% believe they’re being effective. This is because many people aren’t o
That party is definitely not over, but if you look carefully you’ll see that some of the cool people are getting their coats and saying their goodbyes.
The landscape is changing, and your agency needs to find new ways to change with it.
Both clients and agencies are at fault for suggesting in briefs that the digital components of an integrated marketing plan should all point to a central “hub.” This central point could be the bra