By now you’ve heard it everywhere — from television to magazines and beyond — buy local. It’s a philosophy that works for retail and restaurants, but can it work for your media buys, too? The
We are bombarded by all sorts of ads and distractions online, so retargeting is a way to reel back customers who may not buy today but may decide to buy later.
Instead of calling your 800 number or going to the web URL on the TV screen, more and more consumers simply type your company or product name into Google.
No longer does a brand’s presence have to start and end with advertising during the fixed window of a 3-hour telecast.
Blazing a new trail doesn’t come cheap. The current shoppable video landscape leaves much to be desired, but that will be the driving force in the coming years.
50 percent, 75 percent or even 100 percent of your orders can take place online. You can’t afford to lose orders to competitors who are more nimble than you are.
Are you optimizing your emails for mobile? Over 27 percent of emails are now read on mobile devices, and it's clear that number is steadily rising.
Some of the most important components of your campaign process have nothing to do with the content itself, yet these can make a big impact on performance: scheduling, targeting and timing.