The only way to get the truest picture of how your DRTV campaign is performing is by combining orders received in the mail, by phone, via direct URL to your website and through the search channel.

Instead of calling your 800 number or going to the web URL on the TV screen, more and more consumers simply type your company or product name into Google.

As many as 75 percent of your customers start the shopping cart process and abandon it before completion. Learn why this happens and what to do about it.

Blazing a new trail doesn’t come cheap. The current shoppable video landscape leaves much to be desired, but that will be the driving force in the coming years.

50 percent, 75 percent or even 100 percent of your orders can take place online. You can’t afford to lose orders to competitors who are more nimble than you are.

As the already congested web becomes increasingly more cluttered with product options and marketing messages, we can only assume that trusted curators will become increasingly important.

In this era of collaboration and user-generated content, what are you creating for your brands that leaves a seat at the table for customers?

It’s safe to say that 2013 is shaping up to be an exciting year in the world of web design.