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Battle of the Social Video Platforms: Do You Instagram or Vine?

Struggling to decide which social platform to use? Understand the different audiences and production capabilities to make the right decision.

data-visualization

Data Visualization: The Love Child of Numbers and Design

Data visualization is an excellent way to show your clients real ROI and eliminate the possibility that improved conversion rates are the result of chance or some other external factor

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Tips for a Bulletproof Responsive Website

How can designers account for the multitude of devices that access the web? ­Accommodat…

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Where Have All the Pages Gone? What You Need to Know About Single Page Websites

We’ve seen an emerging web design trend is the use of ‘Single Page Websites&…

funnel

The Purchase Funnel Is Dead; Long Live Shelf-Out

The purchase funnel has been a useful tool for marketers for over 100 years. But the fragme…

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How Big Data Will Revive Your Print Marketing in 2014

Timing is everything, right? Big data provides useful insights into customer behavior, which marketers can use to identify the precise moment to deliver content, thus increasing the probability of con

visual assets

The Pros and Cons of Using Visual Assets

A much better way to use illustrations is to employ visual assets — photos, charts, visual representations of concepts, comics or annotated screenshots used to make a point. Visual assets complement

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Thinking Upside Down for Disruptive Design

Sometimes you can’t (or don’t need to) inform and validate every design decision with user research.

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