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Where Have All the Pages Gone? What You Need to Know About Single Page Websites

We’ve seen an emerging web design trend is the use of ‘Single Page Websites&…


The Purchase Funnel Is Dead; Long Live Shelf-Out

The purchase funnel has been a useful tool for marketers for over 100 years. But the fragme…

print marketing_field

How Big Data Will Revive Your Print Marketing in 2014

Timing is everything, right? Big data provides useful insights into customer behavior, which marketers can use to identify the precise moment to deliver content, thus increasing the probability of con

visual assets

The Pros and Cons of Using Visual Assets

A much better way to use illustrations is to employ visual assets — photos, charts, visual representations of concepts, comics or annotated screenshots used to make a point. Visual assets complement


Thinking Upside Down for Disruptive Design

Sometimes you can’t (or don’t need to) inform and validate every design decision with user research.


Beyond Christmas Cheer: Marketing the Holidays for Everyone

Understanding your customers’ cultural nuances can help you tailor your holiday messages, appeal to multicultural customers and win their loyalty.


Brand Packaging Trends for 2014: The Kids Are All Right

With so many things vying for kids’ attention and time, those that are the most fun will always win in the end. Packaging is no different. It has to speak to them personally. It must be engaging.


Myopia and Missed Markets

I love that story for many reasons, but mostly because it shows we can become myopic to both our markets and our products. The very definition of the industry we compete in can constrain our thinking

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