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data-visualization

Data Visualization: The Love Child of Numbers and Design

Data visualization is an excellent way to show your clients real ROI and eliminate the possibility that improved conversion rates are the result of chance or some other external factor

responsive design 2

Tips for a Bulletproof Responsive Website

How can designers account for the multitude of devices that access the web? ­Accommodate for different screen sizes by creating a responsive website. Here we offer six important design and developmen

Notepad Page on Clothesline

Where Have All the Pages Gone? What You Need to Know About Single Page Websites

We’ve seen an emerging web design trend is the use of ‘Single Page Websites’. These websites are typified by features such as: a long, single page of content; having the main navigat

funnel

The Purchase Funnel Is Dead; Long Live Shelf-Out

The purchase funnel has been a useful tool for marketers for over 100 years. But the fragmentation of media, proliferation of retail channels, and rise of shoppers with unprecedented information acces

print marketing_field

How Big Data Will Revive Your Print Marketing in 2014

Timing is everything, right? Big data provides useful insights into customer behavior, which marketers can use to identify the precise moment to deliver content, thus increasing the probability of con

visual assets

The Pros and Cons of Using Visual Assets

A much better way to use illustrations is to employ visual assets — photos, charts, visual representations of concepts, comics or annotated screenshots used to make a point. Visual assets complement

UpsideDown_Fig3_700px

Thinking Upside Down for Disruptive Design

Sometimes you can’t (or don’t need to) inform and validate every design decision with user research.

holiday-marketing

Beyond Christmas Cheer: Marketing the Holidays for Everyone

Understanding your customers’ cultural nuances can help you tailor your holiday messages, appeal to multicultural customers and win their loyalty.

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