How do people choose which ones to click on and which ones to ignore?
With a growing emphasis on diversity for brands, multicultural writing has emerged as a new specialization that’s in high demand.
Advertisers and marketing experts certainly have their work cut out for them when trying to reach the public — especially because it is hard to get anyone’s attention these days.
The right advertising message in the right context at the exact right time has the power to elicit emotional responses far beyond the audience's ability to control them.
Make it easy for people to respond. Once you’ve told your audience what you want them to do, make it really easy for them to do it. Embed links to your website, include pictures that take you straig
Fluidity of thought is not only stimulating — for the creative mind, it’s a necessity. It’s where great ideas happen because we are free to consider anything a possibility.
Get focused with your message. Figure out what you want people to know and what they need to know, and put those things front and center.
As a marketing, sales or PR decision-maker, knowing how best to optimize these channels to market is becoming an ever more complex challenge.