Your stories exist. The question is how to make the most of them — leverage them — to move your audiences the way you want.
It’s become the new normal in business: do more with less. And for B2B marketers, it is more than a catch phrase — it is reality.
An inbound marketing agency simply cannot succeed without generating great content. An email, an article, a tweet — these are all pieces of content, and writing is the core competency of today’s m
Once the domain of yogis, philosophers and nutritionists, today conscious media sits squarely in the mainstream.
The purpose portion of the brand narrative contains a declaration — an acknowledgment of shared vales between the brand and the consumer, and therefore their shared mission.
Fluidity of thought is not only stimulating — for the creative mind, it’s a necessity. It’s where great ideas happen because we are free to consider anything a possibility.
The marketing world has finally discovered that honest and valuable content makes a difference when interacting with consumers. We call it “content marketing,” but it begs me to ask the question:
Why do so many agencies fail at creating compelling stories? Creating and utilizing content is deceivingly simple to describe but incredibly difficult to do well.