Contextual marketing is getting a lot of airtime these days and with good reason. As brands and agencies extend engagement experiences across multiple mediums, it emphasizes the importance of context
Yes, it’s a nice to have millions of views on YouTube to show off in your board meeting or a case study for your hard earned video campaign, but how many of these views are just bought views? It do
Your content marketing is a promise to your customers. Think about the morning paper (if you receive it): when it doesn’t come on time, how upset are you? You need to have the same mindset with your
If you have ever so much as browsed for products online, you have already been exposed to a calculated upsell tactic: “people who purchased this also purchased this” or “related products”. The
The two types of marketers have distinctive problems. Often, the largest problem that B2B marketers have is a lack of content and time to create it. This differs from B2C marketers who would rather ha
While it’s possible for content marketing and public relations to have their own separate functions, their combined potential is much greater than the two working in separate silos.
Hispanic Holiday Spending: Key Insights into What’s Important to Hispanic Shoppers This Holiday Season
It’s important to note that attracting lower acculturated Hispanic shoppers early and cultivating the relationship as acculturation matures is an essential step in gaining a long-term customer and i
Advertisers and marketing experts certainly have their work cut out for them when trying to reach the public — especially because it is hard to get anyone’s attention these days.