Sue Kochan tells the importance of checking the facts in the stories that bind our lives and limit our careers. These are the stories we often have no idea even exist.
CONTRIBUTORS
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Sue Kochan
Sue Kochan is President and CEO of Brand Cool Marketing, a full-service, WBENC-certified agency dedicated to helping clients become the brands people love. In addition to being an incurable entrepreneur and a 20-year veteran of communications, she’s an ordained Buddhist teacher. Sue offers mindfulness education, facilitates workshops in brand positioning, customer touchpoint, and strategy. She speaks and teaches around the country on branding, marketing and on industry topics that reflect the agency’s deep experience in renewable energy, energy efficiency and corporate social responsibility. As an active volunteer, she teaches branding and marketing for Rochester's The Entrepreneurs Network (TEN), facilitates brand positioning workshops for the Advertising Council of Rochester and serves on a variety of not-for-profit boards.
FEATURES
Becoming Intimate with Influence
Most of us have noticed that happiness is not often found where we seek it, at least not in a lasting or satisfying way.
The Personal and Creative Power of Not-Knowing
What’s underneath the search for an agency? Is it to find an “all-knowing” team of experts, or “mostly-knowing” partners a client can count on through the inevitable unknowns?
Master Your Mind, Rule Your Creative World
There’s both solace and success in the ancient wisdom of mindfulness. Mindfulness gives us access to the depth of our creative potential.
