Chris O'Hara is the head of East Coast sales and runs strategic partnerships at nPario, a WPP portfolio company focused on helping marketers leverage Big Data for audience insights and targeting. His speciality is helping companies leverage the intersection between technology and media, and he frequently writes about data and platform technology on his blog at www.chrisohara.com.
Today’s digital media agency has access to enormous amounts of data, but using it effectively is what is going to make the difference between the shops of the future and the also-rans. Delivering data-driven insights is the key to being a 21st century agency. Here are three ways you should be working with data to secure your future:
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