Ode to Advertising’s Contributors
Here’s to those who contribute,
Not for fame, nor out of greed.
To the industry masses they distribute,
So we each may learn and succeed.
These organizations should be recognized for their deeds,
which is our purpose here today.
May you thank them for the expectations they exceed,
and use their resources in strategic ways.
Ten of Advertising’s Great Contributors
Brain Pickings from Maria Papova, writer and MIT Futures of Entertainment Fellow: Brain Pickings is a human-powered discovery engine for interestingness, culling and curating cross-disciplinary curiosity-quenchers, and separating the signal from the noise to bring you things you didn’t know you were interested in until you are.
Global Public Affairs Hot Issues from Burson-Marsteller: Every month, “Hot Issues” focuses on 10 new forthcoming legislative or policy issues that will impact business in Latin America, Asia-Pacific, Europe, Middle East, Africa and North America.
GoodPurpose® from Edelman: The 2012 goodpurpose® study, now in its fifth year, explores consumer attitudes around social purpose, including their commitment to specific societal issues and their expectations of brands and corporations. The study is conducted online in 16 countries with 8,000 consumers (18+).
matter(s) from DraftFCB: matter(s) was born out of a need to help marketers stay ahead and explore the issues that matter to them and most importantly, their consumers. matter(s) showcases new ideas spotted across USA, Europe and the Middle East and spans twelve different business categories from Telecommunications and Automotive to Luxury and Retail.
Moose Tracker from Moosylvania: Moose Tracker has been updated daily since 2008 with brand-focused case studies in digital marketing – studies that take just a minute to read and keep you up-to-date on trends in social media, tech, MMS/SMS and mobile web marketing strategies.
Points of View from 360i: Since 2008, 360i has been conducting researching and sharing the data and the associated recommendations in PDFs in a section known as Point of View. Content includes information on mobile, social media, search, specific target audiences and more.
Responsive Design Primer Notes from The Nerdery: Just one of many contributions this organization has made to the industry, this latest presentation provides strong data and instruction on how to execute responsive design strategically.
If you know of an agency or brand who provides insightful, practical resources to other members of the advertising industry for free, please contribute their information and a link in the comments below.
Emily Eldridge is the CEO of Pure and the co-founder of The Agency Post. As CEO, Eldridge works to make agencies better at what they do by bringing together valuable services, products and information to create internal and client-related strategic solutions for member organizations. Her professional experience includes working on both agency and client-side strategic communication strategies and tactics for the B2B, B2C, e-commerce and entertainment industries. To personally interact with Eldridge, follow her on Twitter.