Defining Animation in Motion Media
Animation! This word conjures images of big-eared mice and dancing bears in my mind. This, known as character animation, is what most marketing professionals mean when they say they want animation in their next motion media project. However, in the post production world, there are multiple types of animation and using that term in a broad sense when discussing your projects can cause loads of confusion. In this video, I break down the main areas of animation and the terminology necessary to properly articulate your creative vision for your animated motion media project.
How have you incorporated animation into your motion media projects?
David Anderson is the CEO of Chimaeric, a motion media storytelling firm. His experience ranges from feature film roles as Director of Photography, Post-production Supervisor and Colorist to producing, directing and editing countless commercials and corporate films. Anderson received his Bachelor’s Degree in Communications from William Woods University and is also a graduate of the New York Film Academy at Universal Studios in Los Angeles, CA.