HEADLINES

Facebook Testing New Timeline Design: The layout of Timeline has frustrated brands and users who find the back-and-forth columns confusing. The new design showcases a one-column status bar with a small right-side bar for friends and recent activity.

Sandy’s Instagram: The Frankenstorm that seized this East Coast earlier this week brought a new meaning to the use of social media to communicate. One of the best examples has been the use of Instacane, a website that originally launched during Hurricane Irene and aggregates Instagram photos posted to a hashtag on Twitter.

MUSINGS

Facebook Is Making Brands More Like You: Brands have struggled with the evolving format of Facebook, which has made it harder to reach and engage with fans. Creating compelling content that can compete with friends and family’s posts and still seem relevant and non-intrusive has changed the way brands think about “advertising” through social. [AllFacebook]

Advertisers Are Still Missing the Mark With Online Video: Agencies are focused on two types of online videos — branded content and pre-roll ads. What opportunities in search, website videos and native video advertising are we missing? [Advertising Age]

The Key To The Holiday Sales War? Winning The Social-Media Battle: The lines between in-store and online shopping have become blurred, and retailers will feel this even more in the upcoming holiday season. 32 percent of consumers research a product online, visit the store to view the product and then return to online stores to complete the purchase, and 66 percent of Black Friday purchases in 2011 were the result of social media interactions. Learn how retailers can create a social media plan that will make the holiday shopping season full of cheer. [Fast Company]

CREATIVE

Decide Your Side: Barkley encourages creatives to vote with this online poll.

Wieden + Kennedy is in need of a social strategist for Isaiah Mustafa and Old Spice. There’s no need to polish off that resume. Simply use the noun “hammerpants,” Instagram your armpits or create a recipe using cottage cheese.

TED announces its Ads Worth Spreading winners.

Make stunning stop motion movies and GIFs with Step, from Trollback+Company

STATS

33% of B2B marketers state branding is non-collaborative. [eMarketer]

60% of 18-to-24-year-old females use social media for customer service. [Marketing Charts]

Google Product Listings Ads perform 46% better than standard text ads. [eConsultancy]

The post Cocktail Hour: November 2, 2012 appeared first on The Agency Post.

Each week, The Agency Post curates the top marketing-related news of the week, musings on the advertising industry and the creative work worth your attention. Here’s the scoop.

HEADLINES

The Mobile Mini: As expected, Apple announced the introduction of a 7.9 inch tablet — the iPad Mini. The Mini’s size, portability and price point will bridge the gap between the on-the-go use of smartphones and the laid-back reading and browsing style of iPad users. (Check out these tips for designing for the new screen size.)

Like and Star: Twitter has been testing out new “Star” and “Like” buttons for the service and may use this metric in its expanding advertising program.

MUSINGS

7 Reasons to Consider Print for Your ‘Non-Traditional’ Content Strategy: Newsweek’s announcement to end it’s weekly print edition has some continuing to hammer the “print is dead” line. And a new study shows that for every $1 gained in digital revenue, more than $7 are lost in print. So how will a smaller and more focused print industry provide opportunities for marketers? The author argues that with the onslaught of digital communication, brands will find more opportunities when reaching the unplugged readers of a dying industry. [Content Marketing Institute]

User Vs. Customer: Does It Matter?: Founder of Square, Jack Dorsey, sent an email to Square’s staff banning the word “user” — favoring “consumer” instead in order to showcase the company’s dedication to its buyers and sellers. The author finds that it is a jagged road to define the user of a free product/service or even a user/consumer that purchases a product. While these words are necessary, are they even important if the company treats its users and consumers in a way that’s human? [Forbes]

For Brands, 2012 Is The Year Of The Story. So Who’s Telling It Best?: Storytelling and brand journalism has been the topic of the year in advertising. It’s the basis for content marketing and driving conversations through social media. Pushing advertising at consumers online doesn’t create engagement, but does dressing advertising up as a story really that much more effective? Go beyond the brand story and use the lessons of storytelling to create a dialogue. [Fast Company]

CREATIVE

Tweetphony brings music to Twitter

Stoli’s Moon-like Mixology

Feline Falls in Love with a Corolla

STATS

11% of surveyed feel that public relations is a valuable profession. [PR Daily]

22% of companies lack a digital strategy. [The Drum]

87% of brand and marketers create videos to use in content marketing. [eMarketer]

44.5% increase in number of political ads compared to 2008. [AdWeek]

The post Cocktail Hour: October 26, 2012 appeared first on The Agency Post.

HEADLINES

Fighting Pin Spam: Pinterest announced that users will now be able to flag pins and users to an administrator for review, and they will be able to block followers. New features also include the ability to set up custom email alerts.

Advertising Innovation: Deutsch LA has launched the Inventionist division, hoping to spur brands to begin investing in product development. Deutsch will provide a brand with four technologists, who come up with concepts for future prototypes.

Ap Ads for Developers: Facebook launches an advertising product specifically to increase application installs. Developers will place an ad through Facebook and will only be charged per install.

MUSINGS

Creatives: Do You Really need Your Own Agency?: Co-founder of Pereira & O’Dell, P.J. Pereira has started two agencies and sold one, yet he gives advice on why starting your own agency may not be the best path. It’s lonely at the top and there’s little recognition or praise for the people at the top. Being an entrepreneur means also having to ignore your creative side and focus more on management — less producing actual work and more hand-holding for creatives. Pereira writes, “It’s time for us to make legends out of some great writers, art directors and creative directors that never got their names on the doors, simply because they had no patience for that kind of thing.” [Advertising Age]

Responsive Comping: Obtaining Signoff with Mockups: How many times have you delivered website comps and wireframes for a client review and spent hours explaining how the site would function? What hover states would look like or how visitors would use the site. For many clients it can be difficult to visualize the final product that they are signing off on. Matt Griffin of Bearded explains how to get away from Photoshop and use in-browser design. [A List Apart]

Dark Social: We Have the Whole History of the Web Wrong: Sharing links and information on the web was not a result of the creation of Twitter and Facebook. Email, instant messages, chat rooms and a host of other services made the web social long before the invention of what we now call the social web. The author revisits the history of social sharing and explains how there is still a vast number of visitors to your site that come through something called “dark social.” Many media sites are reporting that 69 percent of social referrals are through the dark social web, while only 6 percent of referrals come from Twitter and Facebook accounts for 20 percent. The author argues that we need to change our thinking of the history of the social web. The ability to share links in exchange for vast amounts of personal information may not be a fair trade for some. [The Atlantic]

CREATIVE

Nike Argentina installs seismographers to show the earthquake-like effects of fans.

Bad Dog, Good Volkswagen

Buffalo Wild Wings: Protect the Football Online Game

STATS

50% of Facebook users click on ads accidentally. [Marketing Charts]

Average retail conversion rate has decreased by 4.6%. [Conversion Rate Optimization Report 2012]

60% of U.S. marketers have increased 2012 budgets for targeting multicultural segments. [eMarketer]

The post Cocktail Hour: October 19, 2012 appeared first on The Agency Post.

Each week, The Agency Post curates the top marketing-related news of the week, musings on the advertising industry and the creative work worth your attention. Here’s the scoop.

HEADLINES

Pinterest Design Influences: EBay continued its brand overhaul with updates to its layout, search functionality, product pages and payment system.

Wishing and Wanting and Collecting: Facebook launched a new service for select retail partners that allows fans to click a Want or Collect button on products. Fans will then be able to add these products to a Wishlist. While Facebook won’t be charging brands for the service, it may provide the social network with additional advertising opportunities with these brands who are looking to integrate social and e-commerce further.

Searching for Tweets: Twitter continues to make its site more search-engine friendly by adding a directory of accounts. This comes soon after the site updated its robots.txt file to allow search engines to crawl and index tweets by content and as it continues to force more users to visit the site instead of using third-party services.

MUSINGS

Untargeted Content Marketing: Content marketing and the buzz surrounding the discipline have prompted many companies to increase the amount of content created and shared. But has the focus on having something to share outweighed what is being shared? Content/product disconnect is plaguing brands that look for ways to target consumers through content. [Janetaronica.com]

Advertising is Dying. Long Live Design: The internet has made brand interaction and communication more transparent. So while advertising can reach a consumer through social, mobile, TV, print and a multitude of different ways, there is also more opportunities for consumers to call bullshit if the promises don’t match up. Focus on design — the experience, product and service. Advertising won’t save a company that fails to deliver on these elements. [A Version of Events]

Twitter Dominates Live TV Because Social TV is Failing: While research shows that people are using their laptops, mobile devices and tablets while watching TV, it doesn’t prove that viewers want to devote a second screen to social TV apps. The author writes, “What does ‘synchronous experience’ mean to the average user? What about the concept of ‘flinging things from second screen to TV’? Or, let’s take another step back: do regular everyday users even understand the term ‘social TV’?” Creating an experience that will make social TV a success will depend on if companies understand what and how users want to watch TV in the future. [TechCrunch]

CREATIVE

Alex Bogusky and The Center for Science in the Public Interest launch “The Real Bears,” a campaign to showcase the effects of marketing by soda companies.

Joy dish soap released a series of print ads in the Philippines to change the way people wash dishes.

Lexus brings print to life with this interactive ad featured in Sports Illustrated.

STATS

132% - Increase in mobile ad spend in the first two quarters in the UK. [Econsultancy / IAB UK]

77% - Users that prefer a social login to registration. [All Twitter]

The post Cocktail Hour: October 12, 2012 appeared first on The Agency Post.

Each week, The Agency Post curates the top marketing-related news of the week, musings on the advertising industry and the creative work worth your attention. Here’s the scoop.

HEADLINES

Subscription Service Comes to the Theaters: MoviePass launched its movie-goer subscription pass in beta. Subscribers receive one ticket per day and pay a monthly fee of between $24.99 and $39.99 for select theater chains. Will MoviePass spur attendance in theaters, or will the service simply further highlight the outrageous price at the box office?

Lightbox: Google launched Lightbox, a display ad that expands to more than half of the browser size when a user hovers over the ad for more than two seconds.

MUSINGS

It’s Not About You: The Truth About Social Media Marketing: Brands and agencies are coming to terms with the new era of marketing — a pull versus push media — where consumers choose which marketing messages they want to see and how they want to see them. Don’t look for the people who will shout the loudest; find the community that cares about what you do and give them an opportunity to tell their story. Tim O’Reilly argues that the power of social media isn’t in self-promotion. The real power lies in how you promote and bring to the forefront the issues and cares of your community. [Tim O’Reilly/LinkedIn]

7 Social Psychology Studies to Help You Convert Prospects into Paying Customers: The psychology and behavior behind persuasion and decision-making behavior in consumers has been studied numerous times. The author outlines seven studies on the role of the devil’s advocate, urgency, admitting failures, labeling consumers and others in this piece. How does your marketing stand up to the lessons from how the human mind works? [Copyblogger]

The Web and Beyond 2012: Live Report: This year’s conference focused on the theme of momentum, and the authors provide a report of the conference talks and themes surrounding the field of user experience and design. The piece focuses on where serendipity happens, why process is important in the UX field and why focusing on usability can lead to boring user interaction. [Johnny Holland]

CREATIVE

Starbucks goes off the grid by erecting a prefab, modular store in Denver. The 500-square-foot structure is LEED-certified and spacious enough for three to five employees and equipment.

On Tuesday, Oreo and its supporting agencies selected a user-submitted idea for the last installment of the Daily Twist campaign, which ran for the previous 99 days. The creative team executed the winning concept live in Times Square.

ASOS and Puma produce short film of graffiti artists in Sao Paulo, Brazil.

http://vimeo.com/49173058

STATS

53% of UK smart phone owners could not recall brands, products or services from mobile advertising. [Azullo]

73% of digital marketers believe brands are becoming more like publishers. [Content Marketing Survey Report / Econsultancy]

40% of respondents work with a general market agency for multicultural advertising campaigns. [ANA Survey / Advertising Age]

The post Cocktail Hour: October 5, 2012 appeared first on The Agency Post.

Each week, The Agency Post curates the top marketing-related news of the week, musings on the advertising industry and the creative work worth your attention. Here’s the scoop.

HEADLINES

The Comeback Kid?: MySpace previews a beautiful and streamlined design for the music-focused social network. The redesign will allow users to attach photos to playlists, and it will integrate with Facebook and Twitter.

Endorsements for Professionals: LinkedIn launched a new service allowing connections to basically like or “endorse” a professional’s skill. You will also be allowed to recommend skills and expertise that should be added to the individual’s profile.

MUSINGS

I’ve Drunk the Kool-Aid, Which is Why I Hate…: Is advertising becoming a business more concerned with headlines and awards, rather than creativity and innovation? While other businesses, including the tech world, create technology that makes businesses more efficient and effective, the advertising industry is still focusing on creating ads that bring accolades to the agency’s work to impress the client and other agencies. While the author denies hating advertising, he does challenge the industry to change the way it views the purpose of advertising. [The Musings of an Opinionated Sod]

Authorship: What and How and Why is It So Important to Google?: This week, Google seemed to renew its interest and support of Authorship, adding a new way to implement authorship and emailing users verification of authorship. AuthorRank will ultimately become Google’s way of forcing publications and writers to use Authorship in order to show the site has quality content that should rank. Are you using Authorship as part of your content strategy? [State of Search]

Why Text Messaging Still Thrives Despite Smartphones, Twitter and WhatsApp: While apps and responsive design have been at the forefront of mobile marketing, SMS and MMS should not be overlooked. Only 16 percent of mobile phones worldwide are app-enabled, and 7.8 trillion text messages were sent last year. The Senior Vice President of Sybase 365, Howard Stevens, says, “If you’re a major global brand and all you use are apps for marketing, you’ll miss out on 70-80% of your customers.” Are you ignoring mobile messaging in your marketing campaigns? [Forbes]

CREATIVE

- Target brings shopping and sharing to video, allowing viewers to buy products within the commercial. Directed by Phil Abraham and featuring Kristen Bell, the short films will debut on October 2nd.

- In a great display of brand banter, AMC Theatres and Oreo battle it out over Twitter.

- Child Focus, a foundation for missing children in the EU, launches NotFound.org. Using a simple snippet of HTML code, a website can register to have its 404 error pages showcase images and information about a missing child.

- Curious about whether some of the top tech companies are profitable? How Do They Make Money showcases companies’ revenue models and success.

STATS

45% of consumers use a T.V. as their primary web video screen. [AllThingsD]

Less than 1% of purchases can be tracked to social links. [Marketing Land]

67% of respondents said they are more likely to buy if they visit a mobile-friendly site. [Google / Mobile-friendly sites turn visitors into customers]

The post Cocktail Hour: September 28, 2012 appeared first on The Agency Post.

Each week, The Agency Post curates the top marketing-related news of the week, musings on the advertising industry and the creative work worth your attention. Here’s the scoop.

HEADLINES

Happy Birthday Winky Face: Do you love to pepper your updates and emails with mixtures of parentheses, colons, semi-colons and asteriks? The emoticon celebrated its 30th birthday this week. *<:) There is even an emoticon for a birthday hat. Celebrate the ability to communicate, happiness, sadness, confusion and a whole range of emotions through text.

Tip Jar: Vimeo launched a tip jar for non-commercial and Pro members who can activate the service to encourage viewers to support their work. Early next year, a pay wall feature will be added for filmmakers.

Head in the Sand: Google and AKQA launched the Creative Sandbox project, highlighting the best in digital work. By +1ing a user submitted project, the layout of the featured projects will change.

MUSINGS

Mobile Is a Clear and Present Danger to the Ad-Media Industrial Complex: While many have called for the end of interruptive display ads, will the smartphone finally cause the industry to change to more native ad formats? Jeff Hammerbacher, a former employee at Facebook, said, “The best minds of my generation are thinking about how to make people click ads.” As people become increasingly reliant on their mobile devices for content and information, the 300 x 250 rectangle will become obsolete, taking ad tech and media companies with it. [Advertising Age]

The rise of LinkedIn’s news feed (And how Twitter made a big dumb mistake): Twitter’s decision to remove API access to LinkedIn has made for a more relevant and clean experience for the professional networking site. But did Twitter’s decision actually allow LinkedIn to become more of a competitor? Has the decline of constant updates, hashtags and @ signs made the content shared on LinkedIn more valuable? [VentureBeat]

7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers: The pending launch of Internet Explorer 10, which by default selects the Do Not Track option, has many marketers and advertisers worried about losing key data from website visitors. How will the growing regulations on privacy protection change the data and way we market online? [Search Engine Watch]

CREATIVE

Ogilvy Group Belgium launched a site to bring awareness to the 36 million people living with Alzheimer’s disease. By installing an application, Facebook users can experience the effects of the disease.

John Lewis released an ad showcasing that the important things don’t change in this boy/girl love story.

Cole Haan promoted its new line of pumps and #DontGoHome campaign by selling footwear out of a food truck. Grilled cheese sandwiches were an added bonus for those who walked away with a new pair of kicks.

STATS

73% of employers have made successful hires by using social recruiting. [Don’t Like Me - Hire Me: Recruiting Goes Social / Servant of Chaos]

15% of social media reviews will be fake by 2014 [Gartner]

96% increase in the number of Europeans using a smartphone to scan a QR code [comScore]

The post Cocktail Hour: September 21, 2012 appeared first on The Agency Post.

Each week, The Agency Post curates the top marketing-related news of the week, musings on the advertising industry and the creative work worth your attention. Here’s the scoop.

HEADLINES

Zuckerberg Admits Mistakes: At TechCrunch Disrupt on Tuesday, Mark Zuckerberg took the stage to discuss disappointment in the IPO, but added that the company will transition to a mobile advertising company as it has done away with its investments in HTML5 for a fully native mobile application. Facebook stock increased 7.7 percent on Wednesday.

100 Million Users and a Redesigned Mobile Web Experience: After the announcement that Instagram now boasts 100 million users and more than 5 billion photos have been shared, the company updated its mobile photo pages. Users can now like and comment within the browser, and an option to view the photo in Instagram has been added.

Anonymous and Accuracy: On Monday, millions of individuals with websites hosted through GoDaddy experienced a service outage of about six hours. While a member of the hacker group Anonymous initially claimed credit for the downtime, GoDaddy’s CEO Scott Wagner issued a statement that internal events caused the outage and offered a one-month credit to customers.

MUSINGS

The Story of the Facebook Monster and the Wrong Weapons: Traditional advertising created demand, and when people demanded to know where to buy a product or service, they turned to the Yellow Pages. Google replaced the Yellow Pages, but has Facebook really created the demand part of the equation? [The Ad Contrarian]

4 Rules for Creating Interactive Content for a Multi-Platform, Multi-Device World: Through social and custom Web experience, brands have more and more control over the information consumers see. But as users access this information through a variety of devices and platforms, it has become increasingly important for brands to not only make the information accessible, but also personalized. [Fast Company Co.CREATE]

Remembering 9/11: Why the Web Should Help Us Remember Better: On Monday, we observed the 11th anniversary of 9/11. In the age of Twitter, Facebook, Instagram and even Pinterest, the author states that, “How we remember is just as important as what we remember.” How are you using these new tools to create experiences that mean more than status updates? [The Washington Post]

The iPhone 5 May Have Just Made Mobile Coupons Real: While many people were disappointed that the iPhone 5 will not have Near Field Communication (NFC), the addition of the Passbook app will impact the mobile couponing industry. Consumers that have a Passbook-coded coupon will be sent a push notification if they walk by a pre-determined set of locations. Retail and businesses looking to drive foot traffic will be able to capitalize on this location-based marketing tool to drive sales and specials. Just in time for the holiday season. [AdWeek]

CREATIVE

Let’s Drink to You

Understanding that you most likely won’t find a workaholic in a bar, Ultimat Vodka sent window washers up the heights of skyscrapers in New York City to remind them to get out of the office.

Monsters

How do children see a person that’s been drinking?

Jess Time

Google Chrome shows a college freshman and her dad staying in touch through the Web.

Graphic Novel

Peugeot creates a graphic novel featuring its HYbrid4 in this scrolling website.

Why Design?

Herman Miller launched a film series to interview top designers to ask, “Why?”

STATS

46% of adult Internet users post original photos and videos online.  [Photos and Videos as Social Currency Online / Pew Internet]

80% of the top 15 Pinterest categories are connected to commerce. [The Astounding Power of Pinterest / Fast Company]

89% of apps downloaded in 2012 will be free. [Gartner]

The post Cocktail Hour: September 14, 2012 appeared first on The Agency Post.

Each week The Agency Post curates the top marketing-related news of the week, musings on the advertising industry and the creative work worth your attention. Here’s the scoop.

HEADLINES

Tweet Timeline: Twitter launched a new feature allowing websites to embed a tweet timeline using a simple line of HTML code. Viewers can reply to or retweet an update directly from the timeline, view expanded photos and follow specific hashtags in any timeline. [The Verge]

LinkedIn Company Pages: Redesigned company pages began to appear yesterday, as LinkedIn continues to overhaul its site. The new pages will include a large photo at the top and a more prominent follow button. Updates will no longer appear from newest to oldest; an algorithm will sort updates based on relevance to the viewer. [TechCrunch]

Facebook Timeline: On Monday, Facebook Timeline for brand pages reached its six-month mark. With an emphasis on photos and videos, friend activity and customized content features, brand pages now showcase a story rather than a corporate landing page. How has Timeline changed your interaction with fans? [AllFacebook]

MUSINGS

Why I Need to Know Your Budget: In the market for a Dodge St. Regis R-body? Hopefully not, but buying cars and buying design may not be all that different. Agencies should help a client to define a budget and find out the brand’s “must have” features and goals (four cup holders is non-negotiable). Otherwise, we’ll all waste time test-driving and debating something that is simply out of our reach. [Mule Design]

Words I Hate: Ideate, deliverable, essence, integration, synergy, transmedia, monetize — say that five times fast. As professionals who excel in the art of communication, do we spend our time speaking non-sense? Martin Weigel of Wieden+Kennedy Amsterdam provides a great word list of modern adspeak. [Canalside View]

More Than a Few Words on Digital Marketing: As the debate on the definition of digital continues, Bud Caddell puts forth his thoughts on how to understand it all. Participation, real-time feedback, “ghetto testing” and the ability to self-select provides advertisers with an opportunity to make marketing that consumers want. Trying to define digital may be the only constant in the unpredictable digital marketing world. [What Consumes Me]

CREATIVE

On Hold Jam Session

“Please stay on the line. Your approximate wait time is 43 minutes.” Billboard doesn’t want you to waste those minutes cursing at the phone. It sent direct mail pieces allowing individuals to avoid the monotonous on-hold music.

Nissan Japan Car Tour

Take a ride in a Nissan and learn about the features through this scrolling website.

Catroulette

A group of shelters in Belgium created this site of rotating cuteness to entice viewers to fall in love with and adopt these furry felines.

The post Cocktail Hour: September 7, 2012 appeared first on The Agency Post.

Did You See?

- Web series are going to be the future solution to television network problems with the capability of reaching the world instantly and at a much cheaper price.

- Google placed their first animated logo on the homepage.

- The Draw Something App is being used by creative agencies as a tool to attract young, creative talent.

- Old Spice makes an interactive campaign with Terry Crews’ muscles.

Catch Up

Setting the Digital Course Forward [Winston Binch]: “Just because we’re in the business of advertising doesn’t mean we always have to make ads. The most powerful marketing experiences start with the product. And sometimes the best way to solve a marketing problem is through ancillary product or platform invention. Most advertising briefs have a problem attached to them. They also have a deliverable list. Deliverables shouldn’t be ignored but start by trying to solve the problem by any idea necessary. And in a connected world, many of the best ideas are rooted in digital experience.”

Amazon’s Zappos Combines Pinterest and E-Commerce In New Site [Bloomberg]: “Amazon.com Inc. (AMZN)’s Zappos online store has created a service that recommends purchases based on what users post on Pinterest, a move to parlay the popularity of the social-sharing site into e-commerce sales. The new Web page, created by a team at Zappos Labs in San Francisco, is called PinPointing and suggests Zappos products, such as shoes, dresses and swimsuits, based on Pinterest posts. Consumers can see suggestions that correlate with their own personal pins or those of other Pinterest users.”

Americans Are Still Clueless about the Cloud [Mashable]: “This survey clearly shows that the cloud phenomenon is taking root in our mainstream culture, yet there is still a wide gap between the perceptions and realities of cloud computing,” said Kim DeCarlis, vice president of corporate marketing at Citrix. “While significant market changes like this take time, the transition from the PC era to the cloud era is happening at a remarkable pace.”

The Power of Words in Brand Marketing [Star Group]: “In communications, creativity is paramount; it’s what separates one agency from another. Without distinct ideas and a fresh approach, the messages we communicate become stale and yield mediocre results. As an intelligent man once said, “With great power comes great responsibility.” So, use your words wisely.”

Cool Down

If you’re looking to get refreshed, try this Italian beverage.

Italian Mojito

You’ll need:

1. 1/2 lime, quartered
2. 2tsp sugar
3. 6-7 large mint leaves
4. 1 oz. white rum
5. Ice Cubes
6. Prosecco

Please drink responsibly. Recipe courtesy of the Live Well Network.

Enjoy your weekend and tell us what you’ve been reading this week.

Cheers!

The post Cocktail Hour: August 31, 2012 appeared first on The Agency Post.