GumGum technology allows advertisers to serve highly contextually relevant ads overlaid on photos and for publishers to earn a new source of revenue without disrupting the user experience of their vis
Relationship Science (RelSci) Leverages Professional and Social Networks to Connect Agencies With Decision-Makers [Tech Profile]
Learn how to use your relationship capital to create new business opportunities with influencers.
As our industry continues to incorporate data-driven marketing, it is increasingly focused on understanding and continually improving results.
Learn how Attensity Q is using (NLP) and sentiment analysis to provide marketers with actionable intelligence.
Automated Insights’ Wordsmith for Marketing Transforms Big Data Into Readable Client Reports [Tech Profile]
The future of data analysis is software that identifies the most useful information and provides personalized recommendations for humans.
Every time images move from one site to another, which happens billions of times per month, images lose all of their associated information, such as who owns the image, where it was taken, etc.
A poor PR experience often happens when up-front expectations (outcomes or goals) are not mutually understood or communicated properly.
We had a vision: unbundle advertising from content.