Interactive videos give consumers the opportunity to make their own decisions, while still interacting with the brands that are communicating with them.
GumGum technology allows advertisers to serve highly contextually relevant ads overlaid on photos and for publishers to earn a new source of revenue without disrupting the user experience of their vis
Relationship Science (RelSci) Leverages Professional and Social Networks to Connect Agencies With Decision-Makers [Tech Profile]
Learn how to use your relationship capital to create new business opportunities with influencers.
As our industry continues to incorporate data-driven marketing, it is increasingly focused on understanding and continually improving results.
Learn how Attensity Q is using (NLP) and sentiment analysis to provide marketers with actionable intelligence.
Automated Insights’ Wordsmith for Marketing Transforms Big Data Into Readable Client Reports [Tech Profile]
The future of data analysis is software that identifies the most useful information and provides personalized recommendations for humans.
This article is an adaptation of Mary Snauffer’s South By Southwest presentation, “How Do We Save Our Digital Lives?” presented on March 8th in Austin, Texas. This past August, I received an
The good news is that ideas come to life faster and more often, particularly at boutique creative agencies that can benefit from the resources and convenience of technology to be more fluid and innova