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Interlude’s Interactive Video Platform Turns Passive Viewers Into Story Participants [Tech Profile]

Interactive videos give consumers the opportunity to make their own decisions, while still interacting with the brands that are communicating with them.

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GumGum Provides Publishers With the Opportunity to Monetize Editorial Images [Tech Profile]

GumGum technology allows advertisers to serve highly contextually relevant ads overlaid on photos and for publishers to earn a new source of revenue without disrupting the user experience of their vis


Relationship Science (RelSci) Leverages Professional and Social Networks to Connect Agencies With Decision-Makers [Tech Profile]

Learn how to use your relationship capital to create new business opportunities with influencers.


Adiant Adds DMP Technology to Its Native Advertising Exchange [Tech Profile]

As our industry continues to incorporate data-driven marketing, it is increasingly focused on understanding and continually improving results.


Attensity Q Uses NLP and Visualization to Surface Social Intelligence From the Noise [Tech Profile]

Learn how Attensity Q is using (NLP) and sentiment analysis to provide marketers with actionable intelligence.


Automated Insights’ Wordsmith for Marketing Transforms Big Data Into Readable Client Reports [Tech Profile]

The future of data analysis is software that identifies the most useful information and provides personalized recommendations for humans.

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How Do We Save Our Digital Lives?

This article is an adaptation of Mary Snauffer’s South By Southwest presentation, “How Do We Save Our Digital Lives?” presented on March 8th in Austin, Texas.   This past August, I received an


Why I Want to Give Technology a Great Big Hug — And Then Tell It to Cram It

The good news is that ideas come to life faster and more often, particularly at boutique creative agencies that can benefit from the resources and convenience of technology to be more fluid and innova

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