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Daniel O’Rourke of Not to Scale on Branded Short Films and Emotional Storytelling [POV]

Short films flirt with new customers and reward loyal ones.

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Mitch Baranowski of BBMG on Purposeful Brands and the Aspirational Consumer [POV]

The issues are too great for us not to imagine how to do old things in new ways and new things in new ways.

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Kevin Aratari of mOcean on Branded Content and Big Ideas [POV]

A lot of the traditional “bonus material” from previous years has been seen a million times and doesn’t cut it anymore. It shouldn’t be a thinly veiled commercial either.

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Jamie King of Camp + King on Brand Control and the Art of Advertising [POV]

Jamie King is the partner and CEO of Camp + King, an agency based in San Francisco. Tell us…

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Jason Harris of Mekanism on Involvement Advertising and Shareable Content [POV]

Jason Harris is the president and CEO of Mekanism, a creative agency in San Francisco an…

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David Shulman of Organic on Creating Digital Experiences and Retaining Talent [POV]

Organizations touting their focus on digital are most likely trying to establish credibility with these capabilities and often focus too much on channels and tactics.

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Philip Loeb of Heard City on Making Audio Post-Production More Collaborative [POV]

Learn about Heard City's new post-production setup and how it benefits agencies and brands.

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Nico Kasakoff of Nunchaku on Mediocre Storytelling and the Changing Video Ad Model [POV]

It’s not about good or bad advertising, but rather compelling storytelling.

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