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Philip Loeb of Heard City on Making Audio Post-Production More Collaborative [POV]

Learn about Heard City's new post-production setup and how it benefits agencies and brands.

mostrarfotonews

Nico Kasakoff of Nunchaku on Mediocre Storytelling and the Changing Video Ad Model [POV]

It’s not about good or bad advertising, but rather compelling storytelling.

advertising-point-of-view

Rita Brogan of PRR on Changing Minds and Behaviors [POV]

Rita Brogan is the CEO of  PRR, a full-service advertising agency with offices in Seattle and Washington D.C. The agency focuses on working with clients in the health and wellness, transportation, en

3MS-PSA

3MS Founders Discuss the Viewable Impression Metric and Its PSA Video Competition [POV]

The initiative is driven by a need across the industry for clear and standards-based metrics for interactive advertising that are comparable to traditional media and based on the opportunity for consu

point-of-view

POV: Interview with James O’Brien of Aarra

We love building companies, so we’ve historically been more interested in smaller companies or startups that have the skill sets and ability to combine creative and technology, priming them for a br

advertising-point-of-view

POV: Interview with Kamran Asghar, Co-founder and President Crossmedia

We believe content and delivery should be joined at the hip. We call it “creadia,” the idea that both the media and creative work seamlessly and fluidly to craft the best, most impactful programs.

advertising-point-of-view

Interview with Bill Goodwin, Founder of Goodwin Design Group

Packaging design for kids is much different than other consumer demographics. Communication is unique and must evolve by age and stage. It must take into consideration basic communication skills and c

point-of-view

POV: Interview with Holly Hamann, Co-founder of TapInfluence

Consumers want an increasing amount of information before they make a purchase decision, and they’re turning to the Internet to get that info. However, they’re relying less on brand sites and are

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