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John Pohlman of Lawrence & Schiller on Building Category Experience and Changing Its Agency Structure [POV]

Learn how L&S gained expertise in an industry and extended it across multiple client relationships.


Nico Coetzee of KPI Boutique on Performance Marketing and Agency Waste [POV]

Nico Coetzee is the co-founder and CEO of the recently launched KPI Boutique. The agency’s model disregards the billable hour and retainers, and instead, payment is based on results. Previousl


Mark Figliulo of Figliulo&Partners on Episodic Storytelling [POV]

We have always been good at telling stories in advertising, but in the past it was limited to character and setting.

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Philip Loeb of Heard City on Making Audio Post-Production More Collaborative [POV]

Learn about Heard City's new post-production setup and how it benefits agencies and brands.


Nico Kasakoff of Nunchaku on Mediocre Storytelling and the Changing Video Ad Model [POV]

It’s not about good or bad advertising, but rather compelling storytelling.


Rita Brogan of PRR on Changing Minds and Behaviors [POV]

Rita Brogan is the CEO of  PRR, a full-service advertising agency with offices in Seattle and Washington D.C. The agency focuses on working with clients in the health and wellness, transportation, en


3MS Founders Discuss the Viewable Impression Metric and Its PSA Video Competition [POV]

The initiative is driven by a need across the industry for clear and standards-based metrics for interactive advertising that are comparable to traditional media and based on the opportunity for consu


POV: Interview with James O’Brien of Aarra

We love building companies, so we’ve historically been more interested in smaller companies or startups that have the skill sets and ability to combine creative and technology, priming them for a br

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