People believe that they know what moves them to act; marketers seem to agree. To learn what people think and feel about a product or message, just ask them. As a result, marketing research has long
We identified those rules, standards and approaches – or if you will, sacred cows — that the advertising industry blindly follows for no better reason than that’s the way it’s always been.
Now we are more generally stupid and specifically intelligent — “outsourcing” competence to focus on being specifically smart at a few things. The fire hose of Internet content has given us an u
The key to B2B is building a culture and a network that enables you to connect to companies that may need your services. Through referral, you will get a third-party endorsement that can make half the
In one of our more recent surveys, marketers told us they do not think digital-only firms can survive long-term unless they broaden their offerings. Unfortunately, the same could hold true here unless
To stay alive and thriving in this business, it’s not as much about how old you are but whether you think like a young person.
Expertise is the differentiator in business. But, being an expert in something does not mean you are an all-knowing being.
If your audience is entertained, they will leave the room remembering something of value and hopefully it is the one message you had intended. This means having a clear, compelling and differentiated