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Lessons from 100 Conference Presentations

If your audience is entertained, they will leave the room remembering something of value and hopefully it is the one message you had intended. This means having a clear, compelling and differentiated

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The Personal and Creative Power of Not-Knowing

What’s underneath the search for an agency? Is it to find an “all-knowing” team of experts, or “mostly-knowing” partners a client can count on through the inevitable unknowns?

usability-testing

Top 7 Sins When Hiring a UX Consultant

Having worked as a usability and UX expert for over 15 years at Fortune 500 firms and small agencies, I know how difficult it is, especially for smaller agencies, to find suitable usability or UX cons

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No Rules. No Laws. Just You and Your Work.

Entrepreneur Dan Oshinsky draws revelations from a documentary about blood diamond trafficking to our daily professional roles. The question: Who's in charge?

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Why Being A Niche Expert is Not Enough

You need to know something and know it well. And, as many have said before me, if you know something about everything, then you know nothing about something. Building your niche expertise, while also

travel

5 Reasons Information Travels and How to Increase Your Reach

So many people get caught up into broadcasting about themselves they never take into consideration if anyone is really listening. Getting more friends, followers or connections isn’t an accurate mea

ebook

You Aren’t an Expert Until They Buy: Effectively Market your eBook

You’re not one to brag, but you’re kind of a big deal. You’re an expert at what you do. Your mom — and, hopefully, your boss — agrees with you. You are meant for bigger things, and you know