Have you had the frustration of reading a brief from a prospective client only to realize that your agency does not have all the skills needed to fulfill the job?
Ultimately, clients do not want an “insert-media-of the-moment agency here.” They want quick answers from a team that can move as fast as they can.
How many ways do you attempt to communicate? There are infinite tools for communication at our disposal, but the best ideas often come from simple, face-to-face conversation.
On this, the Independence Day of the United States, we pledge respect to the Independents of the Advertising World.
Take the time to teach your agency partner the ins and outs of your business. Don't assume they know your business the way you know it. Share research. Share trends. Share the business.
Here's to those who contribute, not for fame, nor out of greed. To the industry masses they distribute, so we each may learn and succeed. These organizations should be recognized for their deeds, whic
Just like the Avengers, the whole of your marketing and communications team should be stronger than its individual parts. Ideally, each person has a specialized function, different tools and a differe
For any specific organizational function, should a company hire new (or use existing) staff, or simply outsource? In other words, should a company build or buy? In our current economy, the answer has