While people are often the source of problems for companies, they can also be the greatest source of solutions.
While consumer demand is heating up in Africa, demand for “made in Africa” goods is increasing abroad. Several companies have partnered with local African communities and craftsmen to showcase Afr
We’ve all heard the rule that we need to “think outside the box” — or just eliminate the box entirely. But, that is not always the best strategy.
Health-care advertising is no longer an interruptive medium, but it is now an experiential one in which the end users or consumers are in charge of content.
Agencies are their own worst enemy because we’ve lost our self-esteem...About 10 years ago I started noticing a trend. It seemed as though the tenure of agency/client relationships was trending down
But those years of freedom and carelessness instilled a few lessons. We asked what lessons from childhood could be applied to the daily life of an ad exec.
For consumers, this accelerating confluence of media is natural and effortless. But for many marketers and agencies accustomed to vertical channel marketing, it’s like trying to hit flies with a rif
What happens when you have a studio full of passionate and ambitious people all looking to achieve the best solution? The best agencies find ways to channel all viewpoints to create a mind-blowing fin