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Don’t Ask Unless You’re in Love: How to Get Out of the Proposal Business

Creating more and more proposals does not equal new business. Learn how to avoid the proposal and get a commitment from the right client.


7 Tips for Presenting Winning Proposals to Clients

You've made it through the sales process, but are your presentations closing the deal?


Does It Ever Make Sense to Hire a Large Agency?

What do clients want in an agency, and can they find that are smaller firms?


4 Ad Agencies Creating Case Studies That Seduce Prospects

Check out these four agencies that are using compelling case studies to land new business.


10 Indisputable Signs That Your Business Needs Up-to-the-minute Management

Business management involves a huge deal of keeping up with the latest trend. Developments in technology and revolutions in business management and virtual management trends can provide you with added

Partially submerged fishing vessel in Loch Linnie

5 Signs an Agency Should Jump Off a Client’s Sinking Ship

Public relations and marketing agencies don’t grow by saying no. We are selling a service, and if a buyer wants to purchase that service, a transaction occurs. There are ethical and business standar

open office

Generative Spaces: The Effects of an Open Office Floor Plan

Startups are routinely lauded for their innovative workspaces. When we conjure an image of a startup workspace, we imagine boldly colored and inspired office spaces complete with writable walls, DIY o


How to Dodge the Dreaded Question “What are you doing for me?”

“So, what exactly are you doing for me?” Ah, the dreaded and often unexpected question that cuts you like a knife during a client call. You brush off the accusatory torpedoes with pure grace—mos

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