We should do our own thinking and arrive at our own conclusions only after doing some real homework and challenging ourselves by what we read.
While consumer demand is heating up in Africa, demand for “made in Africa” goods is increasing abroad. Several companies have partnered with local African communities and craftsmen to showcase Afr
One way to speed up the whole process is to come up with an email template, or what’s sometimes referred to as an auto response. Of course, you won’t actually be using it like a traditional auto r
Many businesses, faced with escalating marketing costs to promote and advertise a new product or service, seek to employ the freemium model. But this model isn’t always in the best interest of a com
When a client hires an agency, we are looking for expertise. We are usually paying good money for guidance on a particular subject, whether that is design, traffic, etc. Because we are making the deci
And that's the central problem with most brands today: without this inherent ethic and determination to always do what you do even better, there are few exceptional products or amazing experiences for
Agencies should revisit their positioning and its effectiveness every quarter. That doesn’t mean reinvent the wheel every quarter, but revisiting your agency’s new business positioning with a fres
For an agency, the considerable energy and thought put into winning a pitch is wasted if the same zeal is not exhibited during the client transition. Executing a large-scale client transition is both