Based on client-agency selection criteria, we know that chemistry is a critical factor in agency selection. Why not use the contact section to deliver a sense of agency personality?

"Meet the new boss, same as the old boss."

In the midst of this industry shift, the way your agency sells — or doesn’t sell — its value to clients can make or break your chance for a long-term partnership.

It’s that time of year again: March Madness. It’s the season of Cinderella stories, b…

Thinking of new business as a “courtship” may at first seem tenuous, but the change in perspective can help shift the course from intimidating to enthusing with the resulting relationship going fr

The advertising industry is not broken yet, but it is already getting challenged by so many diverse forces that the “traditional” agency is probably already in its senior years and headed for the

Agencies are like the shoemaker’s barefoot child. I once heard a SoHo agency owner pitch his company as “the best-kept secret in marketing.” I almost fell over in disbelief.

The rules for winning more new business are not difficult to understand. If your new business program isn’t producing, chances are someone is making it more complicated than it needs to be.