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Unleash Your New Business Presentation: Ignore the Brief, Focus on the Client’s Business Objectives

Briefs now often feature objectives that read like a laundry list of marketing tactics, with their most critical business needs – and your new business-winning opportunity – buried somewhere betwe

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5 Things Every Marketer Needs to Include in a RFP

There is no perfect outline, you can't anticipate your client’s magic number, and recreating competitive proposals won't set you apart to your prospective client.

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You Can’t Avoid Procurement, but You Can Learn How to Sell Them

This P-word gets its rap from being viewed as an impediment to an agency’s ability to sell its creative expertise.

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Attract the Right Readers — and the Right Clients — by Writing a Book

Books are the new business cards, but how do you make sure your are writing something worthwhile?

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5 Foolproof Ways to Present the Perfect Proposal

Presenting a proposal should be the culmination of a long sales process — meaning you understand the client's goals, wants, and needs.

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Don’t Ask Unless You’re in Love: How to Get Out of the Proposal Business

Creating more and more proposals does not equal new business. Learn how to avoid the proposal and get a commitment from the right client.

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7 Tips for Presenting Winning Proposals to Clients

You've made it through the sales process, but are your presentations closing the deal?

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Does It Ever Make Sense to Hire a Large Agency?

What do clients want in an agency, and can they find that are smaller firms?

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