If they make the wrong decision and the project fails, it will hurt their career and might cost them their job or position.
Briefs now often feature objectives that read like a laundry list of marketing tactics, with their most critical business needs – and your new business-winning opportunity – buried somewhere betwe
There is no perfect outline, you can't anticipate your client’s magic number, and recreating competitive proposals won't set you apart to your prospective client.
This P-word gets its rap from being viewed as an impediment to an agency’s ability to sell its creative expertise.
Books are the new business cards, but how do you make sure your are writing something worthwhile?
Presenting a proposal should be the culmination of a long sales process — meaning you understand the client's goals, wants, and needs.
Creating more and more proposals does not equal new business. Learn how to avoid the proposal and get a commitment from the right client.
You've made it through the sales process, but are your presentations closing the deal?