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How to Manage Multiple Agency Projects When Every Client Is a Priority

To succeed in this industry, you’ve got to be efficient. Because when you’re efficient, you’re productive. And that makes you extremely valuable to your ad agency.


Don’t Ask Unless You’re in Love: How to Get Out of the Proposal Business

Creating more and more proposals does not equal new business. Learn how to avoid the proposal and get a commitment from the right client.


Academic Advertising

Is advertising the voice of marketing?


Ad Agency Productivity: 7 Tips for Staying On-Task

Is your staff unfocused? Learn the best ways to stay productive to deliver client projects on-time.


Ad Agencies: Your Blog Stinks and Here’s Why

The real reason that your blog doesn’t produce measurable results for your agency is that you’re not writing for the right people.


How to Preserve Your Small Agency Culture in a Time of Growth

Growth can destroy culture, especially if you don't actively work to protect it. Learn how to keep your "small agency" feel.


Are Social Media Stars the Next PR Pros? Scott Monty Makes the Leap to SHIFT

SHIFT Communications snags social media expert Scott Monty to boost its digital communication offerings.


Build a Culture of Caring for Stronger Client Relationships

Learn how to build a culture where your prime directive is care for the client.

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