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5 Signs an Agency Should Jump Off a Client’s Sinking Ship

Public relations and marketing agencies don’t grow by saying no. We are selling a servi…

open office

Generative Spaces: The Effects of an Open Office Floor Plan

Startups are routinely lauded for their innovative workspaces. When we conjure an image…

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How to Dodge the Dreaded Question “What are you doing for me?”

“So, what exactly are you doing for me?” Ah, the dreaded and often unexpected questio…

insanity

The Problem with Habits: A Lesson at SXSW

The definition of insanity (widely attributed to Einstein) is doing the same thing over a…

service branding

Branding Services: Like Products, Only Harder

  Many service-led brands hire marketers from a leading agency or legendary produc…

hate

Hate Can Motivate

Reddit began as a little startup in a little Boston, Massachusetts, apartment. One of the…

Business people holding question mark signs.

Key Questions to Ask During a Pitch Meeting

Pitching new clients or investors is perhaps one of the most stressful aspects of working…

tips

6 Quick New Business Tips

When thinking about your marketing firm, there should be only one primary concern that ri…

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