Marketing encompasses more than just sending flyers, airing television commercials and having an online presence. For companies with a brick-and-mortar store, the advertising continues even when the c
Though Western business leaders and consumers are more familiar with China today than ever before, building a truly profitable Chinese venture remains a complex and often elusive goal. With vast dif
Most e-commerce retailers spend most of their energy on content strategies when it comes to “thinking mobile” and miss the opportunity to address context strategies.
Its findings around a rise in interfaith marriages since 1950 could be quite informative to retailers as there are probably more households celebrating two, not one, winter holidays these days.
To realize the full potential of the new apertures provided by digital and mobile, marketers must deliver relevance.
Low active use of loyalty programs is largely due to these programs’ inability to keep pace with shopper expectations. As consumers/shoppers have become more savvy and discriminating, they have lost
If you work in certain creative or nonconventional industries (like representing a rock band, fashion brand or up-and-coming celebrity), almost anything goes from a creative standpoint.
Thanks to an awesome United Way volunteer opportunity, my fiancé and I were tasked with fulfilling the Christmas wishes for well-deserving children on a budget of about $40 each. You would think that