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In-Store Business Advertising: Targeted and Trendy or Insipid and Intrusive?

Marketing encompasses more than just sending flyers, airing television commercials an…

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Cracking The Retail “Code” In China

Though Western business leaders and consumers are more familiar with China today than ev…

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When It Comes to Mobile Think Context, Not Content

Most e-commerce retailers spend most of their energy on content strategies when it comes to “thinking mobile” and miss the opportunity to address context strategies.

thanksgivukkah

Missed Opportunity: “Blue Friday”

Its findings around a rise in interfaith marriages since 1950 could be quite informative to retailers as there are probably more households celebrating two, not one, winter holidays these days.

shopper-relevance

Relevance — Is it Worth the Effort?

To realize the full potential of the new apertures provided by digital and mobile, marketers must deliver relevance.

shopper-loyalty

Consumer Expectations Driving the Evolution of Loyalty Programs

Low active use of loyalty programs is largely due to these programs’ inability to keep pace with shopper expectations. As consumers/shoppers have become more savvy and discriminating, they have lost

fashion

Commit to Creativity: What Organizations Can Learn from Fashion Designers

If you work in certain creative or nonconventional industries (like representing a rock band, fashion brand or up-and-coming celebrity), almost anything goes from a creative standpoint.

holiday-shopping

Holiday Retailer #Fails

Thanks to an awesome United Way volunteer opportunity, my fiancé and I were tasked with fulfilling the Christmas wishes for well-deserving children on a budget of about $40 each. You would think that