We identified those rules, standards and approaches – or if you will, sacred cows — that the advertising industry blindly follows for no better reason than that’s the way it’s always been.
The landscape is changing, and your agency needs to find new ways to change with it.
Its findings around a rise in interfaith marriages since 1950 could be quite informative to retailers as there are probably more households celebrating two, not one, winter holidays these days.
Your content marketing is a promise to your customers. Think about the morning paper (if you receive it): when it doesn’t come on time, how upset are you? You need to have the same mindset with your
But when companies give some degree of ownership to consumers, such action can become a support on the bridge connecting the consumer and company. Simply put, giving control is one of the most effecti
The two types of marketers have distinctive problems. Often, the largest problem that B2B marketers have is a lack of content and time to create it. This differs from B2C marketers who would rather ha
As traditional ads increasingly lose their effectiveness, modern agencies must learn to adapt to the closely related fields of social media, email-list building, search engine marketing and blogging.
Now we are more generally stupid and specifically intelligent — “outsourcing” competence to focus on being specifically smart at a few things. The fire hose of Internet content has given us an u