Too many naming exercises base success on whether the right person says, “I like it” or “I don’t like it.” But a name is about much more than key people liking it — even if those people ar
If there’s one odd byproduct of the success of “Mad Men,” it’s the excavation of older ad executives proclaiming that the show gets the so-called “Golden Age of Advertising” exactly right
The result is advertising agencies have confused public relations with brand building for the past 50 years.
Global and U.S. brands in the beauty category need to consider the tipping point when the status quo of “face plus slogan” no longer persuades as powerfully as it once did.
The good news is that advertising has a future. The industry goes up and down, but it won’t be going away. That being said, I declare with absolute certainty that by 2020, everything in the ad busin
Adaptive learning companies clearly see the value in gamification applied in education, tapping into the reward and progress/level models of gaming that kids are already comfortable with.
Unlike many businesses that leverage subjective values for differentiation, clean-tech companies can leverage in-house expertise and experience to make a material difference to their communities.
If the top brands buying ads for this year's Super Bowl went head-to-head in a Social Bowl, who would win?