It’s easy to think that given all the romantic images we see in movies and television. Good casino marketers understand where their bread and butter come from. Great casino marketers know how to divide up the business into manageable segments that help the business grow.

Low active use of loyalty programs is largely due to these programs’ inability to keep pace with shopper expectations. As consumers/shoppers have become more savvy and discriminating, they have lost their appetite for programs that deliver irrelevant offers, experiences, rewards, etc. Members have shown a willingness to share personal information, but want something in return.

Yola Blake of Get Page One explains the challenges aspiring musicians and bands face and those on- and offline elements that can make or break their success.

When business is going well, too many marketers fall asleep at the creative switch. But the pharmaceutical business can teach us a great deal about maintaining the innovation edge, as this industry’s 7-year, patent-expiration cycle leaves no time for even the biggest winners to rest on their laurels.

Ideally, you have a customer to which you can sell the whole package. However, there are so many options out there nowadays, and variety is what makes our planet cool.

Years ago, when Harrah’s purchased Caesars Entertainment, I chuckled as a Caesars employee told me about a glossary they were given at their orientation. Sounds funny, but it’s true that Harrah’s, like many other casino operators, had developed shortcuts to how they talked about something.

Entrepreneurship students are among the most unique people I’ve taught. Most of them have a particular venture in mind when they set foot in my classroom. They want to immediately understand and apply what they’ve learned to their venture. In order to better help them, I have to offer them something of value in achieving [...]

In my years of writing about marketing and advertising plans for financial institutions, I get a lot of feedback. One response I get the most often is, “Great ideas, Neal, but where do I start?” Today, I want to help you put these ideas in action and on your calendar.