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13 Traits Startups Look for in an Agency Partner

Thirteen entrepreneurs tell us what they look for in an agency partner.

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Why Your Brand Shouldn’t Hire Don Draper

As a viewer, watching Don Draper and his staff make brilliant, last-second advertising magic on “Mad Men” is thrilling. It builds suspense. It’s mysterious. It’s unexpected. No one wants to wa

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In-Store Business Advertising: Targeted and Trendy or Insipid and Intrusive?

Marketing encompasses more than just sending flyers, airing television commercials and having an online presence. For companies with a brick-and-mortar store, the advertising continues even when the c

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DRTV: Past, Present, and Future

And in-depth look at direct response television, how far the medium has come in three decades, and where it’s headed   It may have its roots in Ginsu knives and Pocket Fishermen, but over the last

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How Do We Save Our Digital Lives?

This article is an adaptation of Mary Snauffer’s South By Southwest presentation, “How Do We Save Our Digital Lives?” presented on March 8th in Austin, Texas.   This past August, I received an

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3 Steps to Make Your Agency Services Invaluable

Clients greatly value those services they do not have the knowledge or resources to deliver internally. Therefore, one of the best ways to grow your agency’s bottom-line, and ensure long-term sustai

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Where Have All the Pages Gone? What You Need to Know About Single Page Websites

We’ve seen an emerging web design trend is the use of ‘Single Page Websites’. These websites are typified by features such as: a long, single page of content; having the main navigat

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Marketing to Socially Conscious Consumers: Does “Green” Translate Into ROI?

As “green” labels proliferate a market that’s flooded with products claiming to be eco-friendly, healthy and sustainable, it’s easy for people seeking sustainable lifestyles to feel confused a

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