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How To Land A Job And Influence People

Five years ago I was graduating college, wide-eyed, entitled and impatient. Sound familiar? What I can tell you, what I found out quickly, is that nothing worth having will come to you. It has to be earned. That being said, it’s not as difficult as you think. You should never settle. Find something that motivates you and never lose sight of it.

rules

No Rules. No Laws. Just You and Your Work.

Entrepreneur Dan Oshinsky draws revelations from a documentary about blood diamond trafficking to our daily professional roles. The question: Who’s in charge?

one hundred flowers

Bridging the Online and Offline Gap: A Crash Lesson For Homegrown Music Marketing in the Digital Age

Yola Blake of Get Page One explains the challenges aspiring musicians and bands face and those on- and offline elements that can make or break their success.

search

Expand Your Search Engine Real Estate with Rich Snippets

Ever wonder how IMBD, Food Network and eBay pull extra information like ratings and prices into their search results listings? They use microdata. The additional info is called a rich snippet. Rich snippets can help your listing earn the holy click, and here’s why. Instead of the regular snippet, which includes a title, URL and [...]

outside

The Value Of Outside Marketing Perspective

For any specific organizational function, should a company hire new (or use existing) staff, or simply outsource? In other words, should a company build or buy? In our current economy, the answer has increasingly fallen to using internal resources.

insight

Calculating the Value of Insight

What if the methodology of creating the formula that outputs the number is flawed? Or what if the answer you seek is not something that cannot be calculated through some extremely complex formula. As much as we’ve come to believe in the value of the formula, perhaps it isn’t measuring the right data points. What if there really aren’t data points to measure?

talent

Talent Acquisition Utilizing Sales Management Processes

At the very beginning of this year, I was challenged by our CEO to increase the size of our software development team to keep up with the company’s top line growth. He was concerned that maybe it was just too hard to find talented developers in Columbia, MO, and suggested that we start building a [...]

google

How Google Got Its Brand Back

The way he tells it, Google didn’t spend much money on branding at first. They didn’t even want to brand. When Edwards told the executive team that they need to use branding to set themselves apart from sites like Yahoo! and Ask Jeeves, Page said, “If we can’t win on quality [of search results], we shouldn’t win at all.”

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