Hummingbird is Google’s first attempt in aligning search results with how people actually speak and discover in everyday, natural language. And it’s equal parts genius and common sense.
Yes, it’s a nice to have millions of views on YouTube to show off in your board meeting or a case study for your hard earned video campaign, but how many of these views are just bought views? It do
Many factors affect a buying decision, but it is often the final click through that gets the credit for the purchase — rendering the standard online marketing KPI of click-through rate somewhat irre
Big brands are turning to local marketing because the numbers show that an increase in mobile devices correlates to an increase in local search.
In 2012, 93 percent of online experiences began with a search engine.
I’m not shy, so I’ll just let it all hang out: my very dirtiest SEO/SEM and conversion secrets.
According to research conducted by the G+ team, 58 percent of consumers exposed to a brand through social media then search for that brand via Google search.
Overall, an understanding of the “why” behind keyword strategy is perhaps the most important element of the relationship between the creative and search teams.