In 2012, 93 percent of online experiences began with a search engine.
I’m not shy, so I’ll just let it all hang out: my very dirtiest SEO/SEM and conversion secrets.
According to research conducted by the G+ team, 58 percent of consumers exposed to a brand through social media then search for that brand via Google search.
Overall, an understanding of the “why” behind keyword strategy is perhaps the most important element of the relationship between the creative and search teams.
Consumers watch TV with laptops and smart phones in hand and yet most TV advertisers are inviting consumers to visit the competition because they don’t support their TV efforts with an SEM campaign.
No marketing professional questions the importance of website localization anymore. The challenge is selling it to your boss.
It is in your best interest to be found locally when people are looking for products/services and to have a website that gives users a great experience that will lead to repeat visits and sales.
The core of successful paid search copywriting lies in writing copy that attracts consumers to click your ad, but also attracts those most likely to convert.