Personality has a bearing on any research project but — in the absence of a skilled moderator to mitigate its effect on insight — mobile research magnifies its impact.
As traditional ads increasingly lose their effectiveness, modern agencies must learn to adapt to the closely related fields of social media, email-list building, search engine marketing and blogging.
Although those numbers have changed in recent years, it’s still tempting for many agencies to try and target Hispanics through general marketing campaigns, but it just won’t work. Marketing to the
Email remains the most effective and direct way to connect with your customers and prospects, but its content must be more compelling than ever. It must reach the right subscriber with the right messa
In my earlier days, as a VP of business development, I once had to call on a prospect 52 times…
We installed a pop-up survey via Google Consumer Surveys on our website that polls for user experience feedback. It asks the website visitor to rate how useful our site is and whether he was able to a
One of the main objectives of neuromarketing is to cut down on advertising budgets by re-editing ads and improving the products that turn out to be boring or even repulsive at the neuro-testing stage,
Researching creative hypotheses and nurturing creative as it is being developed significantly improves advertisers’ chances of airing great creative.