A couple of bad Yelp reviews, an ill-advised tweet, a defamatory headline or a malicious blog post are all it takes for an honorable company, celebrity or political figure to be plunged into reputatio

Always be inquisitive about your career path throughout your education life cycle, and remember that arming yourself with as much knowledge as possible will build confidence on your road to becoming a

The truth is that everyone is directly affected by SEO rankings and will have to deal with a crisis at some point in the future; it is simply the cost of doing business in digital.

I know many loyalists who would have snapped a pair up just for the story. I could just imagine the self-deprecating in-store signs, “The Butt of All Sales.”

Now more than ever, digital firms should be aggressively pursuing PR or risk losing core digital business to PR agencies.

The result is advertising agencies have confused public relations with brand building for the past 50 years.

No one knows everything, and nothing is more repulsive than an agency that claims to have all the answers.

How must PR pros evolve their practice in a land of pageviews? Obviously, pitching strategies must evolve, but PR practitioners can also help drive traffic to published stories.