While it’s possible for content marketing and public relations to have their own separate functions, their combined potential is much greater than the two working in separate silos.
However, don’t rely on a press release to get coverage. Releases these days are SEO tools and something to post on your website. They are not resources for the media. Your PR team’s relationships
Developing a strategy of where to start your European conquest depends in part on the location of your primary markets and whether you can take advantage of existing local partnerships that can be uti
Such benchmarking is a crucial aspect of the PR planning process for several reasons: It provides a snapshot of the current level of a company’s media coverage (as well as several years past perform
A couple of bad Yelp reviews, an ill-advised tweet, a defamatory headline or a malicious blog post are all it takes for an honorable company, celebrity or political figure to be plunged into reputatio
Always be inquisitive about your career path throughout your education life cycle, and remember that arming yourself with as much knowledge as possible will build confidence on your road to becoming a
The truth is that everyone is directly affected by SEO rankings and will have to deal with a crisis at some point in the future; it is simply the cost of doing business in digital.
I know many loyalists who would have snapped a pair up just for the story. I could just imagine the self-deprecating in-store signs, “The Butt of All Sales.”