While it makes sense to create a comprehensive annual plan for your clients, it’s essential to revisit that plan and possibly change direction each quarter.
There probably isn’t a week that goes by when you don’t come across – on television or radio, in print, online or via social media – a research survey on a consumer or business topic. What fac
Corporate social responsibility (CSR) isn’t new by any means, but demand for it is growing steadily to unprecedented levels
While it’s possible for content marketing and public relations to have their own separate functions, their combined potential is much greater than the two working in separate silos.
However, don’t rely on a press release to get coverage. Releases these days are SEO tools and something to post on your website. They are not resources for the media. Your PR team’s relationships
Developing a strategy of where to start your European conquest depends in part on the location of your primary markets and whether you can take advantage of existing local partnerships that can be uti
Such benchmarking is a crucial aspect of the PR planning process for several reasons: It provides a snapshot of the current level of a company’s media coverage (as well as several years past perform
A couple of bad Yelp reviews, an ill-advised tweet, a defamatory headline or a malicious blog post are all it takes for an honorable company, celebrity or political figure to be plunged into reputatio