We’ve seen an emerging web design trend is the use of ‘Single Page Websites’. These websites are typified by features such as: a long, single page of content; having the main navigat
Most e-commerce retailers spend most of their energy on content strategies when it comes to “thinking mobile” and miss the opportunity to address context strategies.
Moving the list of priorities from ‘customer acquisition’ and ‘lead generation’ to ‘awareness’ isn’t as simple as it may sound. To be successful, the ability to shift priorities also req
Sometimes you can’t (or don’t need to) inform and validate every design decision with user research.
If you have ever so much as browsed for products online, you have already been exposed to a calculated upsell tactic: “people who purchased this also purchased this” or “related products”. The
A business’ website or app has the ability to leave a lasting impression on a customer — and whether that impression is good or bad can depend on a lot of factors. Because of Web and mobile’s p
Today’s digital technologies enable consumers to engage with brands in more unique ways than ever before. But consumers are skeptical; they discount and dismiss programs that are not relevant to the
Successfully articulating a meaningful experience can lead to an initial purchase, but consistent delivery of the brand promise is what leads to repeat purchases, loyal customers and brand ambassadors