Since going public, and especially over the last few months, Facebook has been rolling ou…
Moving the list of priorities from ‘customer acquisition’ and ‘lead generation’ to ‘awareness’ isn’t as simple as it may sound. To be successful, the ability to shift priorities also req
Social selling works best when your sales people come off as human. You don’t want them to tweet, pin, blog and post only about your company and how wonderful it is.
That party is definitely not over, but if you look carefully you’ll see that some of the cool people are getting their coats and saying their goodbyes.
Yes, it’s a nice to have millions of views on YouTube to show off in your board meeting or a case study for your hard earned video campaign, but how many of these views are just bought views? It do
Advertisers and marketing experts certainly have their work cut out for them when trying to reach the public — especially because it is hard to get anyone’s attention these days.
Whether you are a brand manager, digital community manager, social media strategist or chief marketing officer, you must always be prepared for any emergency — real or made up by trolls — on all s
Cold tweeting can be a very successful way to network with contacts if done right. It's important to build slow, be personable and establish a good level of rapport. Don't jump right into it. Otherwis