In the realm of agency social media programs, ubiquity alone is not enough. Likeable stands out from the pack via their attention to consistent and competitive agency branding and the daily feeding of

While the “Mad Men” era is over, the broader marketing and communications industry is still guided by what these folks had to say.

Online promotions such as contests, giveaways and sweepstakes are one of the best marketing tools you can use to create excitement around your brand and build relationships with your customers in a re

They key to social media is identifying which platform is best for your audience. In doing so, the potential is there to tap into a large and powerful group of consumers, partners and even journalists

If the top brands buying ads for this year's Super Bowl went head-to-head in a Social Bowl, who would win?

Social media has become a digital land run, with public relations, marketing, advertisi…

It doesn’t matter how many “likes” or followers your business has if sales and conversions aren’t increasing.

According to research conducted by the G+ team, 58 percent of consumers exposed to a brand through social media then search for that brand via Google search.