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How and Why to Archive Your Ad Tests

This article is part 3 of a 3 part series. View Part 1 or Part 2.   We’ve discussed the fundamentals in any PPC (pay-per-click) advertising campaign for creating clean, effective ad tests and r

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How to Use the “Brand Factor” to Dominate Google Search Results

Google search results often fluctuate and small businesses are the first to get affected. I have seen this happen many times. The ones that remain stable more often are “Brands”. So, what

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How to Properly Report on Ad Copy Testing

In my last post, I discussed how one of the most fundamental elements of PPC (pay-per-click) advertising – ad copy – is often under-optimized because of poor or flawed testing habits. We tackled h


Back to the Fundamentals: Ad Copy Testing

PPC in general – social media advertising, display advertising, and most particularly search engine marketing – hinges partly on an often-overlooked element: the ad copy that compels a browser to

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Text Analytics and Semantic Technology – Myth vs. Reality

The Good, The Bad, and The Ugly In a 2010 article on ontology and language understanding I argued against a BAD: the insistence that understanding the content and the sentiment expressed in free-form

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Where Have All the Pages Gone? What You Need to Know About Single Page Websites

We’ve seen an emerging web design trend is the use of ‘Single Page Websites’. These websites are typified by features such as: a long, single page of content; having the main navigat


Why the N.S.A. Scandal Is A Good Thing For Marketers

Essentially, Google has anesthetized us to the N.S.A. scandal. How can we possibly object to the N.S.A. if we willingly give over our information to Google?


POV: Interview with Marc Weisinger, Director of Marketing for Elite SEM

We are not tied to any specific technology; if a new technology comes out that we want to use, we can do that. We are always testing and vetting technologies to offer our clients the best available pa

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