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How Contextual Awareness Could Transform Mobile Marketing

Learn how technology is helping marketers use context for marketing.


Dunkin’ Donuts: An SMS Success Story

Is SMS still a relevant marketing tactic? Dunkin' Donuts recent push proves that mobile messaging still works.


How to Market Your Client’s Mobile App With a Low Marketing Budget

Learn how to optimize and launch your client's mobile app on a small budget.

mobile marketing

Mobile Trends for 2014 and Beyond

Learn what the future of mobile looks like and why you need to blend your marketing into the mobile lifestyle.


8 Things You Need to Know Before Pitching a Mobile App

Every marketer is excited about mobile at the moment, but what are the details you need to nail down before pitching to your boss or clients?

Notepad Page on Clothesline

Where Have All the Pages Gone? What You Need to Know About Single Page Websites

We’ve seen an emerging web design trend is the use of ‘Single Page Websites&…

mobile advertising

2014 Mobile Advertising Predictions

Although it’s fun to get carried away with the speed of technology and “the next big thing,” let’s not forget the opportunities still untapped in mobile advertising.

mobile research

Why Personality Must Be Considered When Designing Mobile Research

Personality has a bearing on any research project but — in the absence of a skilled moderator to mitigate its effect on insight — mobile research magnifies its impact.

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