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Where Have All the Pages Gone? What You Need to Know About Single Page Websites

We’ve seen an emerging web design trend is the use of ‘Single Page Websites&…

mobile advertising

2014 Mobile Advertising Predictions

Although it’s fun to get carried away with the speed of technology and “the next big thing,” let’s not forget the opportunities still untapped in mobile advertising.

mobile research

Why Personality Must Be Considered When Designing Mobile Research

Personality has a bearing on any research project but — in the absence of a skilled moderator to mitigate its effect on insight — mobile research magnifies its impact.

connected-devices

Connected Devices and the Future of User Experience

There is an opportunity today for brands to stake their claim in the future of user perception. Connected devices can allow users to gather more information about a product, while also creating a plea

social media management

Managing a Social Media Crisis: What Sandy Hook Has Taught Us About Social Media Management

Whether you are a brand manager, digital community manager, social media strategist or chief marketing officer, you must always be prepared for any emergency — real or made up by trolls — on all s

online shopping

Taking the Shopping Experience From Desktop to Mobile

Making sure your website's brand is preserved between desktop and mobile versions is also very important. This can be achieved by ensuring your company's theme, logo, colors and look and feel are cons

ad insertion

Publishers and Advertisers Score with Ad Insertion Technology

By using the sophisticated cloud-based technologies that are now available, publishers can drastically reduce time to market, eliminate the need for client-side code, plugins or SDKs and eliminate ad

explainer

5 Reasons Explainer Animations Make Great Advertising

A good explainer animation will have a clear and comprehensible script so that it engages, informs, educates and entertains your audience. It’s all about giving something of value to your audience s

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