Brand managers and marketing leaders need to spearhead an effort to bring experiential and digital owners to the strategy table and empower them to shape the campaign from the outset.

The only way to get the truest picture of how your DRTV campaign is performing is by combining orders received in the mail, by phone, via direct URL to your website and through the search channel.

No nonprofit can survive without a network of passionate, engaged and connected individual, and SMS marketing helps build and nurture that network.

We must remind ourselves that while brands may operate in channels, customers most certainly do not.

In the realm of agency social media programs, ubiquity alone is not enough. Likeable stands out from the pack via their attention to consistent and competitive agency branding and the daily feeding of

Instead of calling your 800 number or going to the web URL on the TV screen, more and more consumers simply type your company or product name into Google.

It doesn’t matter if you’re the marketing manager or CEO; it’s all-aboard the big data ship in order to become more “data driven.”

The goal of any campaign cannot be to become a viral hit. The best campaigns are the ones that have legs, duration, a story and passion behind them.