Yes, it’s a nice to have millions of views on YouTube to show off in your board meeting or a case study for your hard earned video campaign, but how many of these views are just bought views? It do
If you have ever so much as browsed for products online, you have already been exposed to a calculated upsell tactic: “people who purchased this also purchased this” or “related products”. The
Advertisers and marketing experts certainly have their work cut out for them when trying to reach the public — especially because it is hard to get anyone’s attention these days.
There is an opportunity today for brands to stake their claim in the future of user perception. Connected devices can allow users to gather more information about a product, while also creating a plea
Whether you are a brand manager, digital community manager, social media strategist or chief marketing officer, you must always be prepared for any emergency — real or made up by trolls — on all s
Cold tweeting can be a very successful way to network with contacts if done right. It's important to build slow, be personable and establish a good level of rapport. Don't jump right into it. Otherwis
It goes to follow that it can be tempting for a busy community manager to jump on the latest trending bandwagon.
Making sure your website's brand is preserved between desktop and mobile versions is also very important. This can be achieved by ensuring your company's theme, logo, colors and look and feel are cons