But when companies give some degree of ownership to consumers, such action can become a support on the bridge connecting the consumer and company. Simply put, giving control is one of the most effecti
However, don’t rely on a press release to get coverage. Releases these days are SEO tools and something to post on your website. They are not resources for the media. Your PR team’s relationships
Referrals or word-of-mouth recommendations are more effective than any job board. Network, make it known that you're looking and contact everyone you know so they know you're in the market for somethi
Your brand is your destiny, and if you fail to define, refine and manage it, you do so at your own peril.
Your positioning and marketing needs to express relevance, establish credibility and highlight differentiators.
In the age of personal branding, it’s part of your job description to become an expert no matter your specialty.
Sue Kochan tells the importance of checking the facts in the stories that bind our lives and limit our careers. These are the stories we often have no idea even exist.
You've submitted your resume and made it through the first round of screening. One thing stands between you and a phone call requesting an interview. What does the company do?