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15 Challenges of Remaining Brand Consistent

Branding is most effective when it’s consistent — but as a startup or small busin…


5 Ways In-location Technology Can Build Better Brand Relationships

Are you the type of shopper that walks aimlessly through a store looking for something to s…

service branding

Branding Services: Like Products, Only Harder

  Many service-led brands hire marketers from a leading agency or legendary produc…

Coins and plant, isolated on white background

Marketing to Socially Conscious Consumers: Does “Green” Translate Into ROI?

As “green” labels proliferate a market that’s flooded with products claiming to b…


The Purchase Funnel Is Dead; Long Live Shelf-Out

The purchase funnel has been a useful tool for marketers for over 100 years. But the fragme…


The Ultimate Advertising Agency New Year’s Resolution

I think that you need to be prepared to really walk your talk like VaynerMedia, rework your agency structure like Droga5 or find and work long and hard at a niche that is really a niche like Fuse has

visual assets

The Pros and Cons of Using Visual Assets

A much better way to use illustrations is to employ visual assets — photos, charts, visual representations of concepts, comics or annotated screenshots used to make a point. Visual assets complement


Indonesia: Pay Close Attention

With its large population and young labor force, Indonesia is in the midst of a consumer-spending boom that analysts say could last for years. In March 2013, the Boston Consulting Group projected that

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