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Reach the Summit by Building a Successful Brand

Building a brand is no easy feat. Learn how to plan for the journey.

Brand

Strengthen Branding In 10 Minutes Or Less

Are you a professional who feels as though there simply aren’t enough hours in a day…

branding

15 Challenges of Remaining Brand Consistent

Branding is most effective when it’s consistent — but as a startup or small busin…

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5 Ways In-location Technology Can Build Better Brand Relationships

Are you the type of shopper that walks aimlessly through a store looking for something to s…

service branding

Branding Services: Like Products, Only Harder

  Many service-led brands hire marketers from a leading agency or legendary produc…

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Marketing to Socially Conscious Consumers: Does “Green” Translate Into ROI?

As “green” labels proliferate a market that’s flooded with products claiming to b…

funnel

The Purchase Funnel Is Dead; Long Live Shelf-Out

The purchase funnel has been a useful tool for marketers for over 100 years. But the fragme…

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The Ultimate Advertising Agency New Year’s Resolution

I think that you need to be prepared to really walk your talk like VaynerMedia, rework your agency structure like Droga5 or find and work long and hard at a niche that is really a niche like Fuse has

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