Our role in product tiering is to truly understand consumer needs and the science behind decisions. Then we can design more effectively with our creative teams and elevate our clients and ourselves ab
But when companies give some degree of ownership to consumers, such action can become a support on the bridge connecting the consumer and company. Simply put, giving control is one of the most effecti
The two types of marketers have distinctive problems. Often, the largest problem that B2B marketers have is a lack of content and time to create it. This differs from B2C marketers who would rather ha
For many businesses, the segmentation study becomes the strategic foundation for their organization’s future growth. That said, because segmentation studies are such massive undertakings with such b
The abandonment rate on prescriptions is growing. Marketers need to make sure the patient also knows why the product is needed and how this one may be best or possibly benefit him over a generic.
Many businesses, faced with escalating marketing costs to promote and advertise a new product or service, seek to employ the freemium model. But this model isn’t always in the best interest of a com
With so many things vying for kids’ attention and time, those that are the most fun will always win in the end. Packaging is no different. It has to speak to them personally. It must be engaging.
Aside from the agency name, most advertising, digital, branding and strategic consultancy websites are interchangeable. However, eatbigfish’s isn’t. It's a marketing and business development jugge