With a growing emphasis on diversity for brands, multicultural writing has emerged as a new specialization that’s in high demand.
The truth is direct selling is a $156 billion industry with 92 million independent sellers around the world, and the opportunity for savvy marketers to make a real impact here is enormous.
While it makes sense to create a comprehensive annual plan for your clients, it’s essential to revisit that plan and possibly change direction each quarter.
How do you help a client achieve his goals while moving as quickly as possible? It starts with understanding, and ruthlessly prioritizing, project requirements.
What lessons have you learned from the content tactics of big brands like Red Bull and Coca-Cola?
What if football could become an agent of change, a conduit, for solving the most difficult problem we as a global community face together?
Learn how your clients can use Twitter to sell their products.
A website RFP is the marketing equivalent of self-diagnosing and then writing your own prescription.