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15 Challenges of Remaining Brand Consistent

Branding is most effective when it’s consistent — but as a startup or small busin…


5 Ways In-location Technology Can Build Better Brand Relationships

Are you the type of shopper that walks aimlessly through a store looking for something to s…

mobile network

Why Agency Professionals Should Embrace Related Content

User engagement and overall time on site are perhaps one of the most key performance indic…

service branding

Branding Services: Like Products, Only Harder

  Many service-led brands hire marketers from a leading agency or legendary produc…


5 Video Marketing Trends That You Don’t Want To Miss in 2014

In 2013 video marketing became a mainstream marketing tool. For instance, look at the suc…

creative work

Three Timeless Strategies for Brilliant Creative Work

We’ve all been there. Looming deadline, limited resources, a ponderous brief, a m…

Hanging Folder and label

2014: The Year Advertisers Will Take Attribution Seriously

Long gone are the days when an entire family would share only one desktop computer. In 2014…

marketing survey

9 PR and Digital Marketing Strategies to Promote a Marketing Survey

There probably isn’t a week that goes by when you don’t come across – on television o…

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