Learn about the mere-exposure effect and why it matters for product placements in ads.
Struggling to decide which social platform to use? Understand the different audiences and production capabilities to make the right decision.
The idea of your client writing for your content marketing campaign can be attractive, but things don't always work out as planned.
Can marketers unlock a brands hidden vulnerabilities or hidden potential by understanding more about the mind of the consumer?
Brand, marketing, and supply chain leaders are missing opportunities and taking unintended risks by not focusing on the online packaging experience.
With a growing emphasis on diversity for brands, multicultural writing has emerged as a new specialization that’s in high demand.
The truth is direct selling is a $156 billion industry with 92 million independent sellers around the world, and the opportunity for savvy marketers to make a real impact here is enormous.
While it makes sense to create a comprehensive annual plan for your clients, it’s essential to revisit that plan and possibly change direction each quarter.