Brand managers and marketing leaders need to spearhead an effort to bring experiential and digital owners to the strategy table and empower them to shape the campaign from the outset.

The only way to get the truest picture of how your DRTV campaign is performing is by combining orders received in the mail, by phone, via direct URL to your website and through the search channel.

No nonprofit can survive without a network of passionate, engaged and connected individual, and SMS marketing helps build and nurture that network.

Many brands have attempted to be successful outside of their home borders but end up being neither truly global nor appropriately local.

In the age of personal branding, it’s part of your job description to become an expert no matter your specialty.

We must remind ourselves that while brands may operate in channels, customers most certainly do not.

In the realm of agency social media programs, ubiquity alone is not enough. Likeable stands out from the pack via their attention to consistent and competitive agency branding and the daily feeding of

It’s become the new normal in business: do more with less. And for B2B marketers, it is more than a catch phrase — it is reality.