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marketing-performance

Why You Need to Adapt to Modern Marketing Technology — The Marketing Performance Blueprint [Book Review]

They expect proven, quantitative results that translate into meeting revenue-driven goals. Modern marketers must adapt to this new paradigm or die trying.

facebook-like-gate

A New Facebook: The End of the Like-Gate

The "Like" button has been used as a phenomenal brand growth tool. It's time for a change.

content-promotion

How to Promote Your Content Using Paid, Earned & Owned Media

Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right?

social-channels

7 Great Social Marketing Channels

What are the best social channels for marketing?

content-that-sells

How to Create Content That Sells [SlideShare]

To be successful, content that helps your company close more customers needs to be different than your typical marketing-focused content.

agency-productivity

How a Digital Marketing Agency Can be Effective Working Remotely

Are you having a problem being productive? How could changing your agency's work policy improve your productivity?

bill-gates-ice-bucket-challenge

A Song of Viral and Ice — Reviewing the ALS #IceBucketChallenge

The movement requires each participant to take ownership of the movement, to personally implicate themselves, and to, therefore, stand for what it says.

call-tracking

What Agencies Need to Know Now About Website Call Conversions

In the local and mobile marketing world, clicks don’t matter — calls matter.

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