Compared with non-Hispanics, Hispanics have cultural values that are much more centered on family, friends and social connections, which make social media a natural fit for this segment.

Most Latino millennials are not immigrants — more than two-thirds were born in the U.S. For them, ethnicity outranks current country of residence in terms of how they perceive themselves.

Along with the Latino population’s rapid growth, communication efforts have resulted in new initiatives to reach them, some more effective than others.

We have heard that statement so many times from clients. Sales are strong everywhere in the U.S., but for some reason, the West is not performing as well. Market share in the West is lower than nation