It appears today that for technology, apps or social media engines – well, when we think about it, actually practically anything in this world has two options: Either they are bought by Facebook, or they are forced to integrate with it in order to be successful.

It’s easy to think that given all the romantic images we see in movies and television. Good casino marketers understand where their bread and butter come from. Great casino marketers know how to divide up the business into manageable segments that help the business grow.

Often, the casino work is slick and populated with thin models in their 20s and 30s. I’d love to work in those places, surrounded by beautiful people in beautiful clothes, seemingly working a total of about an hour a day. I’ve never worked there, but I’ve worked in a number of “real” casinos.

As the cocktail of political unrest, shifts in global wealth and the economic downturn take hold, agencies with an international outlook will inevitably be in a stronger position to grow and stay relevant.

Identifying a website’s users and building a site that caters to their needs is fundamental to the success of the website.

Males account for an increasing number of household shopping trips. Nearly one-third of primary shoppers in households are men, up from 14 percent two decades ago (Nielsen). Yet 40 percent of men felt unwelcome in retail stores…

In May of 2011, Grand Rapids grabbed 5,000 of its closest friends and created a video to spark tourism and refute a claim by Newsweek that it was “a dying city.” The nine-minute video was created in one take, and the message was developed over months. It is currently nominated for “Best Use Of Video [...]

When it comes to Super Bowl commercials, some may get distracted by the new price of a 30-second spot. That’s not the story. The price is always going to rise, and $3.5 million is money well spent