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soccer-millennials

World Cup Fever May Fade, but Soccer is the Sport of America’s Future

Soccer is the sport of our future thanks to the 77 million Millennials who are more engaged with the sport than any other generation.

male-advertising

What Brands Can Learn About Marketing to Millennial Males From Late-Night TV

While musicians drove previous generations — and of course, are still incredibly influential —comedians are the most likely to break through the collective headspace of this massive audience.

passion economy

Millennials and the Emergence of the Passion Economy

Now we are more generally stupid and specifically intelligent — “outsourcing” competence to focus on being specifically smart at a few things. The fire hose of Internet content has given us an u

packaging

Brand Packaging Trends for 2014: The Kids Are All Right

With so many things vying for kids’ attention and time, those that are the most fun will always win in the end. Packaging is no different. It has to speak to them personally. It must be engaging.

carrasco

Create a Connection Through Language with the Hispanic Community

Although those numbers have changed in recent years, it’s still tempting for many agencies to try and target Hispanics through general marketing campaigns, but it just won’t work. Marketing to the

personalities

5 Personalities at Your Agency

Although it may seem like the Pathological Organizer detests the creative process, this isn't entirely true. She wants the client to be happy just as much as everyone else does, but puts more emphasis

two girls at laptop

Hispanic Consumers High on the Economy… and They’re Ready to Spend

In a community where “culture is king,” brand messages must go beyond simplistic translations of English messages into Spanish and the use of generic references on product labels. There’s more t

peter-pan

Advertising’s Peter Pan Syndrome

To stay alive and thriving in this business, it’s not as much about how old you are but whether you think like a young person.

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