Compared with non-Hispanics, Hispanics have cultural values that are much more centered on family, friends and social connections, which make social media a natural fit for this segment.

Most Latino millennials are not immigrants — more than two-thirds were born in the U.S. For them, ethnicity outranks current country of residence in terms of how they perceive themselves.

Along with the Latino population’s rapid growth, communication efforts have resulted in new initiatives to reach them, some more effective than others.

What are marketers doing differently to target a younger audience while still abiding by privacy laws and regulations?

Even if most people are able to perform rational judgments, they don’t actually act on them. The key elements that shape the future of a business are emotions, feelings, instincts and mood.

A teen’s grabbing statement on why Tumblr is so interesting as both a blogging and social network reminded me of the core attractions of the Internet (before it became a tool of marketing) — anony

Sexism seems to be a hot topic this week. In positive news, AdAge is publishing Women To Wat…

To understand what makes marketing to farmers special, you must first appreciate the aspects of marketing that are anything but unique. There are fundamental truths in marketing that are shared regard