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Can CMOs Regain Control of the Buyer’s Journey? [Agency Collective]

CMOs need to help align — not just sales — but the entire organization around how buyers (AKA humans) actually make decisions.


Is Your Marketing Driven by the Medium or the Audience? [Agency Collective]

Does data on marketing on specific platforms and through different channels create better marketing?


Does Your Agency Need to Specialize to Stand Out? [Agency Collective]

Full-service, integrated, 360 degree — these are common terms agencies use to describe themselves, but it does little to differentiate an agency when competing.


Is the Media Strategy More Important Than the Creative? [Agency Collective]

Should the channel of distribution, especially newer forms such as native, mobile, and social, guide the campaign? Should creative simply fulfill the needs of the medium?


How Agencies Are Investing in Innovation [Agency Collective]

Clients see a sea of sameness. Procurement places the lowest bidder on a perch. And clients don't just want "great" ideas; they want "innovative" ideas.


Advertising’s Big Data Debate: 10 Views on Whether Data is Helping or Hurting the Industry

We need to practice a bit more patience and realize that there's a non-interacting majority out there that might enjoy and look forward to a brand's messaging but don't feel the need to like, share or


Agency Collective: The Creative-Media Divide

Media and creative are colliding more and more as online advertising grows, data becomes more important to the justification of a brand's budget allocation and new platforms and formats emerge.


Agency Collective: Is the Golden Age of Advertising Behind Us?

The continuing popularity of AMC’s “Mad Men” is a testament to not on…

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