A common SEO tip from well meaning authorities is that you should “load all your keywords into meta keyword tag fields.” Is this good advice? Just how important are on-page factors for search optimization?
Travis Smith
Travis Smith is an independent marketing consultant that specializes in search marketing. In addition to consulting, Smith teaches search marketing at the University of Missouri School of Journalism. Smith is the author of the book Lift: How Your Local Business Will Profit from Google and occasionally blogs about his marketing insights gained from everyday experiences.
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Is SEO Measurable
Delivering data on the return on investment (ROI), return on engagement or any other type of measurement for search-related projects can be complicated and return unsatisfactory results for the client if there isn’t first a mutual understanding of the value of a visitor.
How Do You Keep Up with Google Algorithm Changes
It is true that Google is frequently changing their search algorithms. However, most of the changes are minor. Historically, Google has made major algorithm updates several times a year. When it happens there’s a lot of buzz in the industry and many webmasters notice significant shifts in ranking.
Which Keywords Should You Target
SEO consultant firms are often brought in as the ‘hired gun’ to generate traffic to a site. Often times, we’re hired after the site is built and content is live. If you’re going to take the time to generate quality content and archive it on your blog or website, it’s best to optimize the content for maximum exposure before the site is built.
How to Shop for SEO
Finding the right search professional can be dizzying. Claims of site traffic increase, elevated page rank, backlinks, higher conversion rates and number one search positions are blasted from many SEO sales sites and email pitches.
