Too many naming exercises base success on whether the right person says, “I like it” or “I don’t like it.” But a name is about much more than key people liking it — even if those people are the CEO or president.
CONTRIBUTORS
- Social Media
Nicolas Boillot
Nicolas Boillot is CEO of HB, an integrated marketing agency focused on clean-tech, high-tech and medical technology markets. Nicolas developed his keen interest in clean technology in the early 1990s when he spent two years at the University of Minnesota’s Limnological Center working for a leading global climatologist. Author of the forthcoming book, "I Killed a Rabid Fox with a Croquet Mallet and Other Stories to Make Your Business Memorable," Nicolas regularly speaks on branding, marketing and PR topics. He is also a co-founder of Middlebury College’s intensive winter term program, MiddCORE – Creativity, Opportunity, Risk and Entrepreneurship.
- Social Media
FEATURES
Building Social Community Around Clean-Tech Initiatives – The Social Tactic Acid Test
Unlike many businesses that leverage subjective values for differentiation, clean-tech companies can leverage in-house expertise and experience to make a material difference to their communities.
Presenting for Success – Lessons from the Global Cleantech Meetup
In too many cases, poor presentation can take away from a fantastic idea, product or service.
Think Beyond Your Customers For B2B Success
When we work with a client, we spend part of our time thinking how that client’s customers need to impress their own customers.
Polish or Perish: The Importance of Visual Identity in Clean Tech
After 13 years of serving engineering-driven companies at HB, we now understand that many companies with extraordinary technology often ignore their own brand.
