Providing a “first look” opportunity for media will allow you to target outlets on your client’s list. If everything has already been plastered around, the lifespan of new is limited.
CONTRIBUTORS
Nancy Vaughn
Nancy Vaughn is an entrepreneur and principal, PR & Marketing Director of White Book Agency, a public relations, marketing and special events firm. With more than 16+ years in the communication field, Vaughn leads the development of publicity and marketing campaigns that improve the visibility of businesses and entrepreneurs across the country. She has garnered national, regional and local editorial media placements for clients in industries ranging from fashion to information technology. Nancy’s agency has been recognized in MuckRack.com’s Best PRs of 2011, and she has been featured as a Rising Star in the award-winning publication, Tampa Bay Times (formerly St. Petersburg Times) and is called upon frequently by media outlets for her PR/business knowledge and industry connections.
FEATURES
Ever Considered a Fashion Show for Your Clients? Five Helpful Hints
shows are also one of the most underestimated as far as event planning, coordination and onsite management are concerned. Organizing a major circus with lions, tigers and bears is almost easier, yet fashion shows with all its glamour is something that almost always come to mind.
Stylish Choice: Collaboration
Ideally, you have a customer to which you can sell the whole package. However, there are so many options out there nowadays, and variety is what makes our planet cool.
Commit to Creativity: What Organizations Can Learn from Fashion Designers
If you work in certain creative or nonconventional industries (like representing a rock band, fashion brand or up-and-coming celebrity), almost anything goes from a creative standpoint.
