ADDYs. Silver Anvils. Tellys. A Lion or two. Winning awards sometimes seems to be an agency discipline unto itself. So how do you stand out and keep your entry from ending up in the trash bin?
Mike McDougall
Mike McDougall, APR, managing partner of McDougall Travers Collins, has counseled some of the world’s most prominent brands. His work has consistently garnered international recognition, including a combined 10 PRSA Silver Anvils and Awards of Excellence and PR Week Agency of the Year. He has served as global VP of Corporate Communications & Public Affairs at Bausch + Lomb, as director of Worldwide Public Relations (Consumer Digital) and Market Development for Kodak, and as director of PR and agency operations for Buck & Pulleyn. Read more at The Schism blog.
FEATURES
Keep That Sand In Your Hand: Getting Ahead on a Multi-Agency Account
Sure, you want to earn some good revenue and make a fair profit on the services you’re providing, but stop making those desperate grasps to steal budget allocations or assignments from another firm.
