Whether you are on the buyer or seller side of online advertising, looking to increase your ROI or move your inventory, real-time bidding is an important step forward in digital marketing,
Lori Goldberg
Lori Goldberg is the CEO of TRAFFIQ, digital media solutions provider. She is a veteran of the media industry with 18 years of client and agency experience, the past 12 focusing on digital. Most recently, she was a Client Partner overseeing Razorfish's largest client relationships. As a Client Partner, she guided teams of specialists in digital media, search, strategy, ecommerce, creative, website content creation, user experience and technology. Before joining Razorfish, Goldberg spent six years as a VP, Account & Media Director with Initiative Media/ID Media, where she co-launched FastBridge, its interactive media division.
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Branding in the Digital Space: Don’t Get Left Behind
This digitally connected world provides is an unprecedented opportunity for advertisers to bring their brand to life in the digital space by interacting directly with their target audience.
I’d Rather Not Know What My Employees Do on Their Own Time
Regardless of whether or not social media snooping is legal, the ethical question remains: Is it my right as an employer or potential employer to have access to my employees’ private communications, no matter where they originate? As an employer and digital media executive, I consider the request an ethical breach, and if I were a jobseeker, I wouldn’t want to work for a company that would attempt to invade my privacy in that way.
Digital Workflow Technology: A Revolution in the Making
The job of a media buyer has become exponentially more difficult as digital media has become part of the mainstream marketing mix. In fact, it can be flat-out overwhelming. Fortunately…
Agency Etiquette: Tips for Working with Third Party Vendors
As digital ad spending continues to climb, a growing number of agencies are working feverishly to build their digital capacity. For many smaller shops, growing internal capacity simply isn’t feasible — or at least not economical.
