J. Michael Roach is a down-to-earth problem solver who thrives on concept and strategy development – the bedrock of all successful marketing campaigns. In addition to his duties as Creative Director at Caledon Virtual, Roach also serves as a Principal at KimberMedia, Consulting Director of Brand Communications for PrintNinja and Chief Executive Officer at RedBanyan. Roach has also served as the President of the Mid-Missouri chapter of the American Advertising Federation. Prior to Caledon Virtual, Roach was founder and president of IDPgroup, and Brand Manager for Battenfeld Technologies, an outdoor product engineering and design firm. He has been developing successful branding campaigns, web sites and other marketing communications since 1994.
Many clients have responded to their dissatisfaction with the traditional agency model by either bringing certain services, such as creative, in-house, or by piecing out certain business, such as media buying, to competing agencies or niche providers.
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