We came up with the idea that the entire agency would work 25 hours straight creating a marketing campaign that we’d donate to a local business. How’s that for living the brand?
CONTRIBUTORS
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Jim Hettich
Jim Hettich is Chairman and CEO of Crowley Webb in Buffalo, NY. Before joining Crowley Webb in 1998, Jim enjoyed a decade and a half in the ad biz at agencies including DDB, BBDO, and the Wolf Group. He has worked with some of the world's biggest brands, such as Bausch & Lomb, Blue Cross Blue Shield, Citibank, Eastman Kodak, Fisher-Price, GE, IBM, M&T Bank, Mobil, Praxis and Siemens. Jim steers the strategic ship for Crowley Webb, and is always on the lookout for its next great client and a Bob Dylan show.
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